Public Relations Specialist

Applitrack; San Jacinto (CA); On-site; USD 50,000 - 70,000; Full time

Job summary

Hackensack Public Schools is seeking two Public Relations Specialists for the 2026-2027 school year. Roles emphasize writing, editing, and distributing clear communications to diverse audiences, with strong digital skills and social media experience.

Ideal candidates will develop content, manage timelines, and support district-wide outreach while collaborating with administrators and staff. Responsibilities include establishing submission criteria, maintaining a communications calendar, and

Qualifications

• Ability to write, edit, proofread and prepare clear communications for diverse audiences.
• Excellent digital literacy and technical skills.
• Experience with social media platforms, digital newsletters, district communication systems.
• Establish a structured process for reviewing, prioritizing and publishing communications materials.
• Outreach to engage the community to highlight district stories and accomplishments.
• Collaborate with administrators and staff to ensure accurate, timely communications.
• Attention to detail and compliance with district policies.

Responsibilities

• Establish submission criteria and protocol with the superintendent.
• Create a calendar of special days for school year.
• Provide PR support to district based on criteria.
• Manage aspects of the district website.
• Develop submission and publication guidelines for district communications.
• Ensure a consistent publication process and approved content.
• Develop standards for district-wide vs school-level releases, website publication, and outreach.
• Maintain district websites and online platforms.
• Coordinate communications among Superintendent's Office and schools.
• Draft, edit, and coordinate press releases, stories, and newsletters.
• Identify opportunities to promote programs and achievements.
• Ensure communications align with district voice and policies.
• Submit newsworthy articles to city channels as needed.

Skills

Writing

Editing

Social media

Newsletter creation

Community outreach

Interpersonal skills

Detail orientation

Independent work

Public communications

Education

Bachelor's or equivalent

Tools

District communications systems

Website management

Job description

• Position Type: 2026 - 2027 Anticipated Opening/ Certified Staff


• Date Posted: 9/30/2026


• Location: District-Wide


• Date Available: 10/15/2026

HACKENSACK PUBLIC SCHOOLS

PUBLIC RELATIONS SPECIALISTS

2026 - 2027 S/Y

Title: (2) Public Relations Specialist

Qualifications:

• Demonstrated ability to write, edit, proofread and prepare clear, accurate and engaging communications for diverse audiences.


• Excellent digital literacy and technical skills.


• Experience with social media platforms, digital newsletters, district communication systems.


• Ability to establish a structured process for reviewing, prioritizing and creating/publishing communications materials.


• Ability to outreach and engage the community to identify and develop content and community stories that highlight student, staff, and district accomplishments and initiatives.


• Excellent interpersonal and organizational skills, with the ability to collaborate with administrators, staff and community stakeholders.


• Strong attention to detail and ability to ensure communications are accurate, timely, professional, accessible and consistent with district policies and procedures.


• Ability to work independently, meet deadlines, and provide responsive communication support to district leadership.


• Active participation on district or school committees preferred.


• Able to work after school hours.

Responsibilitiesmay include:

• Establish a submission criteria and protocol collaboratively with the superintendent.


• Create a calendar of special days to be recognized throughout the school year.


• Provide public relations support to the district and based on specific criteria.


• Manage some aspects of the district website.


• Develop criteria and guidelines for website submissions and district communications.


• Establish a consistent submission, review, approval, and publication process.


• Develop standards for what information is appropriate for district-wide release, school-level release, website publication, and community outreach.


• Manage and regularly update the district website and online communications platforms.


• Develop and maintain a district communications calendar.


• Coordinate communications among the Superintendent's Office, schools, departments, and other district offices.


• Draft, edit, and/or coordinate press releases, website stories, announcements, newsletters, and community communications.


• Identify opportunities to proactively promote district programs, student accomplishments, staff achievements, and community partnerships.


• Ensure communications are consistent with the district's voice, branding, policies, and strategic priorities.


• Submit news worthy articles to the City of Hackensack Newsletter coordinating with the superintendent's office.


• Monitor website content for accuracy, timeliness, accessibility, and consistency.

Working Conditions: District-Wide, not to exceed 60 hours per person

Salary: As per the HBOE/HEA Agreement,

Selection Procedure: Applications will be reviewed and interviews conducted, followed by recommendations made to the Acting Superintendent for Board approval.