Brand Engagement Manager (212580)

Aquent; New York (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

Aquent is seeking a public relations professional to elevate a global beauty brand through strategic PR, media relations, and influencer collaborations. You'll drive campaigns from concept to execution, coordinating press events and partnerships with external agencies while ensuring on-brand communication across channels.

The role focuses on delivering earned media value, managing multiple launches, and translating data into actionable insights within a fast-paced, creative environment in New

Qualifications

• Bachelor’s degree in PR, communications, marketing, or related field.
• 1–3 years’ experience in PR, communications, or influencer marketing.
• Proven success managing campaigns for consumer brands.
• Strong press, influencer, events network in beauty.
• Excellent written and verbal communication; detail oriented.
• Proficiency with PR monitoring tools and MS Office.

Responsibilities

• Execute strategic PR and brand partnership programs for product launches.
• Coordinate press events, launches, previews, and influencer trips.
• Manage relationships with agencies, partners, and media contacts.
• Ensure on-brand execution with internal/external teams.
• Monitor web analytics and earn media metrics; provide insights.
• Prepare weekly and campaign coverage reports with EMV data.

Skills

Public relations

Media relations

Influencer marketing

Campaign management

Communication skills

Organizational skills

MS Office

Monitoring tools

Education

Bachelor's degree in Public Relations/Communications/Marketing

Tools

PR monitoring tools

Job description

The company is a global leader in the beauty industry, dedicated to offering exceptional products and brand experiences. With a rich history spanning over a century, they are committed to innovation, scientific excellence, and satisfying diverse beauty needs worldwide. They manage a portfolio of highly aspirational and multi-expert brands, striving to provide unique and high-quality offerings to consumers.

This pivotal role offers an exciting opportunity to contribute significantly to a distinctive brand's presence in the market. As a key member of the brand engagement team, you will be instrumental in enhancing visibility, fostering strong media relationships, and executing impactful earned media campaigns. Your work will directly influence how the brand connects with its audience, translating its unique personality into compelling narratives across various platforms. You'll be at the heart of dynamic campaigns, driving brand recognition and engagement in a fast-paced, creative environment.

Primary Duties

• Execute comprehensive, strategic public relations and brand partnership programs supporting product launches, key brand initiatives, and community efforts aligned with the brand's unique identity.
• Assist with the execution of press events, product launches, press previews, and influencer trips.
• Manage relationships with external agencies, brand partners, and media contacts, ensuring open and consistent communication.
• Liaise with internal and external teams to ensure on-brand execution of product launches, press events, and brand initiatives.
• Support internal press opportunities.
• Manage agency invoices, budget tracking, inventory, and general department coordination.
• Monitor and analyze web analytics dashboards, social reporting tools, and earned media metrics; translate data into actionable insights and recommendations.
• Compile weekly and campaign-specific coverage reports, clipping highlights, and track Earned Media Value (EMV) metrics.

Required Qualifications

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• 1-3 years of experience in public relations, communications, or influencer marketing.
• Demonstrated success managing public relations campaigns for consumer-facing brands.
• Established network in press, influencers, events, social media, and the beauty industry.
• Strong organizational skills with meticulous attention to detail and the ability to manage multiple projects in a fast-paced environment.
• Excellent written and verbal communication skills.
• Creative thinker with sharp attention to detail and excellent project management skills.
• Proficiency in public relations monitoring tools and Microsoft Office Suite.

Preferred Qualifications

• Beauty or luxury fashion experience.
• Knowledge of the fragrance industry and competitor landscape.

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.