Public Relations Specialist

Alliance Marketing Partners; Atlanta (GA); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary + benefits

Career growth in a fast-paced agency

Collaborative, team-oriented culture

Job summary

Alliance Marketing Partners is hiring a Public Relations Specialist in Atlanta (Buckhead) to lead local PR strategy for restaurant and retail brands. You will drive campaigns from planning through execution, coordinating events and securing coverage across the Georgia region.

The role emphasizes building strong media relationships, handling interviews and press opportunities, and measuring campaign performance to optimize future results.

Qualifications

• Bachelor’s degree in PR, Communications, Marketing, or related field.
• 3+ years of post-graduate PR experience (restaurant, retail).
• Proven success securing coverage in the Atlanta market.
• Strong media relationships and communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience with tools like Cision, Meltwater, or similar preferred.

Responsibilities

• Develop and execute PR strategies for LTOs, tentpole campaigns, holidays, and new store openings.
• Own timelines, media outreach plans, and local event coordination.
• Partner cross-functionally with marketing.
• Identify trends to maximize launch impact.
• Build and manage relationships with Atlanta, and regional media.
• Draft and distribute press releases, advisories, and campaign materials.
• Serve as the primary media contact for client's brands in Georgia, Tennessee and Alabama.
• Manage interviews, media inquiries, and press opportunities.
• Track and report campaign performance using PR tools.
• Use insights to optimize future campaigns.

Skills

Media relations

Communication skills

Project management

Education

Bachelor’s degree in PR/Communications/Marketing

Tools

Cision

Meltwater

Job description

We’re hiring a client facing Public Relations Specialist in Atlanta (Buckhead area). This role is focused on driving local market PR strategy and execution for high-profile restaurant and retail brands—supporting everything from LTOs to grand openings and major campaign moments.

Key Responsibilities

Strategic Planning

• Develop and execute PR strategies for LTOs, tentpole campaigns, holidays, and new store openings
• Own timelines, media outreach plans, and local event coordination
• Partner cross-functionally with marketing
• Identify trends to maximize launch impact

Media & Communications

• Build and manage relationships with Atlanta, and regional media
• Draft and distribute press releases, advisories, and campaign materials
• Serve as the primary media contact for client's brands in Georgia, Tennessee and Alabama
• Manage interviews, media inquiries, and press opportunities

Performance Measurement

• Track and report campaign performance using PR tools
• Use insights to optimize future campaigns

Qualifications

• Bachelor’s degree in PR, Communications, Marketing, or related field
• 3+ years of post graduate PR experience (restaurant, retail)
• Proven success securing coverage in the Atlanta market
• Strong media relationships and communication skills
• Ability to manage multiple priorities in a fast-paced environment
• Experience with tools like Cision, Meltwater, or similar preferred

What We Offer

• Competitive salary + benefits
• Career growth in a fast-paced agency environment
• Collaborative, team-oriented culture
• Opportunity to directly impact brand growth and community engagement