Public Relations Manager

Gensler; Washington (District of Columbia); Hybrid; USD 100,000 - 140,000; Full time

Job summary

Gensler is seeking a Senior Public Relations Leader in Washington, DC to run media relations, thought leadership, and executive communications for the Southeast Region. You will shape the firm’s brand into compelling stories, manage multiple deliverables, and work with regional leaders to identify and promote stories that resonate with design and real estate audiences.

The role requires 10–20 years in PR, with team leadership experience and established editorial relationships in design,

Qualifications

• 10-20 years of PR experience, including team leadership.
• Established editorial relationships in design, business, and innovation media, in DC and beyond.
• Excellent communication, writing, and editing skills.
• Experience managing PR projects independently with senior leadership.
• Ability to manage multiple deadlines in a fast-paced environment.

Responsibilities

• Develop and lead PR strategy for the Southeast Region in partnership with leadership.
• Secure media coverage proactively and manage inbound press inquiries.
• Create thought leadership content and guide its distribution across channels.
• Develop executive communications and positioning for leaders.
• Advise on PR risk and monitor news cycles, including after hours if needed.
• Mentor PR team members and liaise with firmwide PR network.
• Track PR metrics to inform future strategy.

Skills

PR leadership

Media relations

Executive communications

Writing/editing

Leadership

Deadline management

Job description

Marketing, Communications, Public Relations

Locations

Washington, DC, US

Description

The Southeast Region is looking for a senior PR leader in Washington, DC to run media relations, thought leadership, and executive communications for one of the firm's most diverse US Regions.

Your Role

The Public Relations Manager leads PR strategy for the Southeast Region, working with the regional managing principals, regional marketing director, PR specialists, studio directors, and practice area leaders to identify stories, then turn them into proactive content and campaigns, and secure media coverage. The role calls for someone who understands the design and real estate market and can shape Gensler's brand into compelling stories, while managing multiple deliverables at once with strategic judgment.

What You Will Do

• Develop and lead PR strategy and campaigns for the Southeast Region, in partnership with office and regional leadership
• Secure media coverage proactively and manage inbound press inquiries, building and maintaining relationships with local and national outlets covering design, real estate, business, and innovation
• Create thought leadership content such as speaking engagement materials, brand publications, website content, and award submissions, and guide its distribution across channels
• Develop executive communications and positioning for office and practice area leaders
• Serve as a strategic communications partner to clients, ensuring content supports both their goals and Gensler's
• Advise on PR risk and monitor the news cycle as it relates to our work, including outside business hours when needed
• Mentor PR and communications team members, and represent the Southeast in the firmwide public relations community
• Liaise with a firmwide network of public relations staff to develop messaging, regional digital and social media strategy, and initiatives
• Track PR and engagement metrics to inform future strategy

Your Qualifications

• 10-20 years of experience in PR, including experience managing a team; background in architecture, design, or commercial real estate preferred, agency or journalism experience a plus
• Established editorial relationships in design, business, and innovation media, in DC and beyond
• Excellent communication, writing, and editing skills
• Experience managing PR and communications projects independently and in close collaboration with senior leadership
• Ability to manage multiple deadlines and thrive under pressure in a fast-paced environment

This role is not remote or hybrid; we look forward to working with our new PR Leader in our dynamic Washington, D.C. office.

The base salary range will be estimated between $100,000 - $140,000. Gensler’s total compensation package is multi-layered and includes a base salary, plus two annual bonuses paid in December and June. To learn more about our compensation philosophy and full benefits offerings, please visit Great People, Great Rewards | Gensler .

Life at Gensler

At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to “Well-being Awareness Week,” our offices reflect our people’s diverse interests.

We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Our annual base salary range has been established based on local markets.

As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.

NOTICE TO APPLICANTS

We are proud to be an Equal Employment Opportunity and Affi­ective Action employer of choice. All aspects of employment decisions will be based on merit, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state and local law.

Individuals with disabilities and protected veterans are encouraged to apply. We also consider qualified applicants with criminal histories consistent with federal, state and local law.

Gensler endeavors to make gensler.com/careers accessible to all applicants. If you need assistance or an accommodation due to a disability, you may contact us .

Regarding Gensler’s approach to recruiting new talent, we will never ask an applicant for sensitive or personal financial information during the recruitment process. We advise all applicants seeking employment with Gensler to review available information on recruitment fraud . Anyone who suspects that they have been contacted by someone falsely representing Gensler should email [e-mail] .

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Job Category: Marketing, Communications, Public Relations

Job Category: Marketing, Communications, Public Relations

Job Category: Marketing, Communications, Public Relations

Job Category: Marketing, Communications, Public Relations

Job Category: Marketing, Communications, Public Relations

Job Category: Marketing, Communications, Public Relations

Job Category: Marketing, Communications, Public Relations

Job Category: Marketing, Communications, Public Relations

Job Category: Marketing, Communications, Public Relations

Job Category: Marketing, Communications, Public Relations

Job Category: Marketing, Communications, Public Relations

Job Category: Marketing, Communications, Public Relations

Area of Expertise: Professional Services

Job Category: Brand, Graphics, Digital Media