Public Relations Manager

Taboola; New York (NY); On-site; USD 100,000 - 116,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) matching

Hybrid schedule

Pre-tax commuter benefits

Paid parental leave

Stocked kitchen

Job summary

Taboola, a leading performance-driven advertising company and Great Place to Work certified in the US, is seeking a PR Manager for the New York City office. You will own the US PR program, craft external messaging, secure coverage, and support executive speaking engagements, bridging technology and media narratives.

You’ll collaborate with product marketing, sales, and partners to tell compelling stories, coordinate interviews, and produce assets like press releases and briefings.

Qualifications

• 4+ years of public relations experience (in-house and agency preferred).
• Knowledge of adtech and media landscape.
• Strong writing and ability to translate topics for advertisers, publishers, reporters.
• Excellent project management and attention to detail.
• Data-driven mindset with measurable results.

Responsibilities

• Collaborate with product marketing, account managers, and sellers to identify stories.
• Coordinate executive press interviews.
• Create PR assets: press releases, pitches, media briefings, analyses.
• Become an expert on offerings and data to tell compelling stories.
• Support global launches with regional context for US PR.
• Partner with social media, content and creative teams to amplify coverage.
• Submit for industry awards and speaking opportunities.
• Maintain media lists, coverage trackers, press room and dashboards.

Skills

Public relations experience

Strong writing

Cross-functional collaboration

Data-driven mindset

Job description

Realize your potential by joining the leading performance-driven advertising company and a proud Great Place to Work® Certified employer in the US!

As a PR Manager on the Marketing team in our New York City office, you’ll play a vital role in building and amplifying our external message, building and owning a pipeline of news, articulating our message in clear ways, earning accolades, supporting executive speaking engagements and more. You’ll be a strategic bridge between our technology and compelling media narratives that drive brand authority and trust. Ultimately, you’ll own an ‘always on’ PR program for our U.S. market.

To thrive in this role, you'll need:

• 4+ years of experience in public relations, ideally with a mix of in-house and agency experience.
• Knowledge of adtech basics and the media landscape that covers it.
• Strong writing acumen and ability to translate complex topics into simple to understand language for advertisers, publishers, partners, and reporters.
• Comfortable working cross-functionally and globally in a fast-paced, high-growth environment.
• Excellent project management and organization skills with an eye for detail.
• Data-driven mindset, ability to produce results and show tangible metrics.

Bonus points if you have:

• Existing connections within adtech or business publications that are relevant to our business.
• Familiarity with newer, influencer-driven outlets like podcasts and substacks within the adtech industry.
• Knowledge of how generative AI tools can aid in PR processes.

How you’ll make an impact:

• Collaborate internally with product marketing, account managers, and sellers, you will identify and introduce impactful stories to the market. This includes product launches, client wins, and leveraging internal data for trade and mainstream publications.
• Coordinate and facilitate executive press interviews.
• Create key PR assets like press releases, pitches, media briefings, coverage reports and analyses, with language that resonates for our audiences.
• Become an expert on our offerings and data, constantly thinking of new ways to tell stories that drive PR results.
• Support global launches, collaborating with regional teams to source relevant context to inform US PR narrative.
• Partner with social media, content and creative teams to amplify earned coverage across channels.
• Submit for industry awards and speaking opportunities, keeping updated on new opportunities, working with internal teams to source information and earn opportunities.
• Maintain and update media lists, coverage trackers, press room and reporting dashboards.

Why Taboola?

If you ask Taboolars what they love about working here, they’ll tell you that they’ve been empowered to realize their full potential while growing and learning from and with smart and talented people. They’ll also share more about:

• Adam Singolda, Taboola Founder and CEO says; “You can copy anything from another business but you can’t copy a company’s culture.
• Well-being: Enjoy comprehensive benefits (health, dental, vision, 401k matching), pre-tax commuter benefits, and a fully stocked kitchen.
• Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.
• Work with some of the biggest names: Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, and Expedia.

Ready to realize your potential?

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.

Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, & the Taboola Life Blog.

About Taboola

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

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The pay offered may vary depending on several factors such as location, job-related knowledge, skills, and experience. We may offer several perks as part of the compensation package that include a discretionary bonus, equity, flexible PTO, medical/dental/vision insurance, a competitive 401(k) match, paid parental leave, and more.

Base Salary Pay Range: $100,000 — $116,000 USD