Public Relations Manager

Saline County Library; Benton (AR); On-site; USD 55,000 - 75,000; Full time

Job summary

Saline County Library is seeking a Public Relations Manager to oversee planning, implementation, and evaluation of all communications and marketing activities for the library system.

Responsibilities include developing the marketing plan, managing brand identity, and coordinating calendars, e-newsletters, and press releases while fostering partnerships across Saline County.

Qualifications

• Experience in marketing for libraries or nonprofit organizations is required.
• Bachelor's degree in Marketing or related field.
• Arkansas driver's license with a clean driving record.
• Strong communication and networking skills with diverse audiences.

Responsibilities

• Develops the library's marketing plan.
• Manages brand identity; creates and approves the library's graphic art for ads, brochures, flyers, cards, etc.
• Ensures completion and distribution of library communications, including calendars, e-newsletters, e-blasts, and press releases.
• Manages all social media accounts, website, and calendars.
• Prepares talking points and FAQs for staff as needed.
• Conducts community marketing research and focus groups to assist in strategic planning.
• Utilizes community marketing data to promote specific library services to select areas of the county and run successful library campaigns.
• Builds partnerships with local businesses, community organizations, and community leaders to strengthen the library's relationship with the community.
• Ensures the library's participation in community-wide events. This includes setting up booths, attending meetings, and speaking.
• Creates opportunities for off-site library-led events to promote the library.
• Manages fundraising efforts and donations.
• Other duties as assigned.

Skills

Brand management

Public speaking

Networking

Communication

Marketing plan

Education

Bachelor's degree in Marketing

Tools

Adobe Creative Suite

Canva

Job description

Summary

The Public Relations Manager oversees planning, implementation, and evaluation of all communications and marketing activities for the Saline County Library system.

Qualifications

Required:

• 2 years of marketing or related experience in a public library, non-profit or community organization.
• Bachelor’s Degree in Marketing or a related field.
• Arkansas driver's license and a clean driving record.
• Organization, innovation, self-motivation, and a commitment to developing a brand identity that supports the library’s mission, vision, values, and goals.

Preferred:

• 3+ years of marketing or related experience in a public library, non-profit or community organization.
• 2 years of supervisory experience.

Required Knowledge, Skills, and Abilities

• Expertise in Adobe Creative Suite and Canva. Computer literacy and willingness to learn new technologies.
• Knowledge of public library and nonprofit marketing trends.
• Positive attitude and professional demeanor to represent the library at programs and community events.
• Ability to speak in public to a wide variety of audiences and to network with other professionals in Saline County
• Works well with people of all ages.
• Utilizes excellent communication skills to maintain professional relationships with co-workers and supervisor.

Responsibilities

• Develops the library's marketing plan.
• Manages brand identity; creates and approves the library's graphic art for ads, brochures, flyers, cards, etc.
• Ensures completion and distribution of library communications, including calendars, e-newsletters, e-blasts, and press releases.
• Manages all social media accounts, website, and calendars.
• Prepares talking points and FAQs for staff as needed.
• Conducts community marketing research and focus groups to assist in strategic planning.
• Utilizes community marketing data to promote specific library services to select areas of the county and run successful library campaigns.
• Builds partnerships with local businesses, community organizations, and community leaders to strengthen the library's relationship with the community.
• Ensures the library's participation in community-wide events. This includes setting up booths, attending meetings, and speaking.
• Creates opportunities for off-site library-led events to promote the library.
• Manages fundraising efforts and donations.
• Other duties as assigned.