Library - Marketing Coordinator

King William County Library System; Redding (CA); On-site; USD 25,000 - 28,000; Full time

Benefits offered by this job

Tuition Reimbursement

401(k) Plan

Employee Referral Bonus Program

Sick Leave

Vacation Leave

Holiday Pay

Medical

Dental

Vision

Job summary

Shasta Public Libraries in Redding, CA is seeking a Marketing Coordinator to connect the community with the library’s offerings. You’ll plan and coordinate marketing efforts for services, programs, and events, and design promotional materials with input from the Library Director and staff.

This full-time onsite role requires creativity, attention to detail, and the ability to manage multiple projects. You’ll oversee website and social media, ensure consistent messaging, and help grow public

Qualifications

• Bachelor’s degree in marketing, communications, graphic design, or related field preferred.
• Experience developing marketing materials and working in a collaborative environment.
• Familiarity with public libraries is strongly preferred.
• Strong knowledge of social media, email marketing, and website content management.
• Excellent visual design skills and attention to detail.
• Proficiency with Adobe Creative Suite, Canva, and related tools.
• Strong written communication and editing skills.
• Ability to manage multiple projects and meet deadlines; be open to feedback.

Responsibilities

• Collaborate with the Library Director to develop content and promotional strategies.
• Design and produce marketing materials such as brochures, flyers, signage, emails, posts, and newsletters.
• Maintain and update the library website for a consistent user experience.
• Create engaging content for social media aligned with guidelines.
• Assist in press releases and promotional content as directed.
• Ensure materials meet guidelines for style, accuracy, and grammar.
• Coordinate with staff on events and programs for promotional needs.
• Analyze data on marketing performance and propose approved recommendations.
• Organize digital archives of marketing assets.
• Support evening and weekend events as needed.

Skills

Marketing

Communications

Graphic design

Social media management

Content creation

Website management

Adobe Creative Suite

Canva

Microsoft Office

Google Workspace

Education

Bachelor’s degree in marketing or related field

Tools

Adobe Creative Suite

Canva

Microsoft Office

Google Workspace

Job description

Description

Join our team as a Marketing Coordinator and help connect the community with everything our library has to offer!

In this key role, you’ll support the library’s communication goals by planning and coordinating marketing efforts that promote our services, programs, and events. You’ll work closely with the Library Director and staff to design eye-catching promotional materials, manage our website and social media platforms, and ensure that all messaging is consistent, engaging, and community-focused.

We’re looking for someone creative, detail-oriented, and comfortable managing multiple projects at once. The ideal candidate is collaborative, flexible, and excited about using their communication skills to help people discover the many ways their library can support and inspire them.

Employment Type: Non-Exempt (Hourly)
Schedule: Full-Time, 40 hours per week (Monday–Friday, 9:00 AM – 6:00 PM)
Location: Onsite – Shasta Public Libraries, Redding, CA
Pay Range: $18.00 – $20.00 per hour

Primary Responsibilities

• To perform this job successfully, an individual must be able to carry out each duty effectively and professionally in support of the library’s overall communications goals.
• Collaborate with the Library Director and staff to develop content and promotional strategies aligned with the library’s mission and goals
• Design and produce marketing materials including but not limited to brochures, flyers, signage, email campaigns, social media posts, and newsletters
• Maintain and update the library website with content approved by the Director; support a consistent and user-friendly experience for visitors
• Create engaging content for the library’s social media channels in alignment with communication guidelines and under the Director’s direction
• Assist in the preparation of press releases and promotional content—only as directed and approved by the Library Director
• Ensure all publicity and promotional materials for programs meet any required guidelines including style, accuracy, and grammar
• Work with staff to gather information about upcoming events, programs, and services to support promotional needs
• Collect and analyze data related to marketing performance to inform future content or strategy—recommendations must be submitted for approval before implementation
• Organize and maintain digital archives of marketing assets including visuals, press clippings, and other media
• Surveys or other public information-gathering tools may only be created and distributed with the Library Director’s prior approval
• May assist with evening and weekend events as needed
• Performs other marketing-related duties as requested and approved by the Library Director

Requirements

• Bachelor’s degree in marketing, communications, graphic design, or related field preferred
• Previous experience developing marketing materials and working in a collaborative, team-based environment
• Familiarity with public libraries is strongly preferred
• Strong knowledge of social media platforms, email marketing, and website content management
• Excellent visual design skills and attention to detail
• Proficiency in Adobe Creative Suite, Canva, or similar design tools; plus, Microsoft Office and Google Workspace
• Strong written communication and editing skills
• Ability to manage multiple projects and meet deadlinesMust be creative, flexible, and able to receive feedback and direction
• Regular and reliable attendance is essential to the job

Physical Requirements

• Ability to sit for long periods of time and to maintain focus on projects such as computer screens or detailed paperwork.
• Occasionally lift, push/pull, hold/carry of items weighing up to thirty (25) pounds

Benefits

• Tuition Reimbursement
• 401(k) Plan\Employee Assistance Program
• Employee Referral Bonus Program
• Sick Leave
• Vacation Leave
• Holiday Pay
• Medical
• Dental
• Vision

EEO STATEMENT

The company and its subsidiaries are an equal opportunity employer and celebrate the population of differences and does not discriminate in its hiring/hiring practices, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

Nothing in this job specification restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Critical features of this job are described under various headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.

To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently.

Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.