Public Relations Account Executive

Magrino Public Relations; New York (NY); On-site; USD 60,000 - 75,000; Full time

Job summary

Magrino Public Relations is seeking an Account Executive to serve as a liaison between Magrino and clients, helping implement PR programs and tactics. The role involves writing tasks, media contact, and supporting day-to-day account activities.

You will oversee junior staff, identify trends, prepare client materials, and coordinate press events while maintaining strong client relations and attention to detail.

Qualifications

• 1–2 years minimum experience in public relations.
• BA/BS Degree required.
• Strong written and verbal communication skills; attention to detail essential.

Responsibilities

• Oversee the account support team and mentor junior staff.
• Develop leadership and mentoring skills.
• Understand clients' focus and anticipate needs in advance.
• Identify hot topics for clients and monitor trends.
• Scan publications daily and circulate clips to team and client.
• Understand clients' products/positioning.
• Prepare for and attend client meetings.
• Write press materials including releases, memos, pitches.
• Pitch media without supervision and coordinate media outreach.
• Support press tour logistics and media lists.

Skills

Attention to Detail

Reliability

Flexibility

Multitasking

Proactive Thinking

Time Management

Interpersonal Skills

Verbal Communication

Education

BA/BS Degree

Job description

Job Description:

The position of Account Executive reports to a Senior Account Executive or higher level employee. The primary responsibilities are to, in some cases, be a daily liaison between Magrino and client, to implement PR programs and tactics, be a media contact and handle many of the writing tasks for the account.

Responsibilities:

• Overseeing efforts of the account support team (Intern, AC, SAE, etc.)
• Developing leadership/mentoring skills
• Understanding the focus and needs of the clients; anticipating client needs in advance
• Identifying hot topics for the client and monitoring trends -- proactively initiating coverage of them
• Scanning assigned publications daily, clipping pertinent articles and circulating to the team and client
• Understanding clients' products/positioning
• Initiating, preparing for and attending client meetings
• Writing a variety of materials including timelines, press releases, media alerts, photo captions, client memos, pitch letters, status reports, gossip items, etc.
• Pitching the media without supervision
• Supporting and coordinating press tour logistics
• Understanding of the media landscape for each account and ways to navigate
• Managing press event logistics, media lists, invites, follow up and RSVP confirmations
• Screening media inquiries and arranging interviews
• Calling on and tracking editorial calendars for your clients
• Editing written materials for quality control, attention to detail, etc.

Core Competencies Required:

• Attention to Detail - the ability to see and pay attention to details; the ability to recognize the component parts of a procedure or object. And to verify the correctness or error in an individual part or procedure.
• Consistency and Reliability - the capacity to feel an internal motivation to be conscientious in personal or professional efforts; the need to be consistent and reliable in life roles.
• Flexibility - the ability to readily modify, respond to, and integrate change with minimal personal resistance.
• Multitasking- the ability to manage multiple responsibilities at once by focusing on one task while keeping track of others, switching back and forth between tasks based on their importance and urgency, balancing and keeping track of multiple tasks at once
• Proactive Thinking - the ability to evaluate future implications of current decisions and action; the ability to mentally create the scenarios and outcomes of situations that could develop from decisions or plans of action.
• Time Management- the ability to prioritize deliverables from high to low priority and submit quality work in a timely manner

Education and Experience Required:

• 1- 2 years minimum experience in public relations
• BA/BS Degree
• Requires strong written and verbal communication skills and attention to detail.

Knowledge and Skills Required:

• Ability to prioritize while simultaneously working on numerous projects
• Excellent interpersonal and communication skills
• Detail oriented and results driven
• Ability to spot trends and integrate into PR efforts to keep accounts current in the media