Public Relations Senior Account Director

Magrino Public Relations; New York (NY); On-site; USD 120,000 - 190,000; Full time

Job summary

Magrino Public Relations in New York seeks a senior account leader to supervise and implement account work for multiple clients, overseeing the client relationship and guiding the account team to deliver strategic PR programs.

You will lead media outreach, counsel clients, mentor staff and help grow the agency by expanding services and new business opportunities, requiring a 10+ year PR track record and prior agency experience.

Qualifications

• BA/BS in Public Relations, Communications, or related field.
• 10+ years of experience in public relations.
• Prior agency experience is required.

Responsibilities

• Providing senior strategic counsel to clients and account team
• Managing the execution of programs as well as assuming direct responsibility for quality implementation
• Continually developing relationships with media and influencers and pitching clients on an ongoing basis
• Anticipating clients’ strategic needs–both long and short term
• Offering value-add counsel on an ongoing basis
• Planning and running strategic client meetings
• Retaining current accounts and growing them
• Building relationships at the senior level with clients while maintaining others
• Supervising account staff in their daily activities, providing structure and instruction for balancing their workloads
• Motivating/mentoring junior staff and guiding professional development
• Taking a more proactive role in assuming fiscal responsibility for accounts and team
• Guide the operations and future course of division and agency

Skills

Interpersonal skills

Communication skills

Media relations

Education

BA/BS in Public Relations or related field

Job description

Job Description: The position of Senior Account Director reports to a Vice President or higher level employee. The primary responsibility is to supervise and implement account work for several clients within an Agency division/discipline. The Senior Account Director is responsible for managing and executing all aspects of a PR program, supervising and managing the client relationship, managing the account team and helping to grow the agency in a new business function. Should demonstrate an expertise to answer all general PR questions immediately and unaided and an ability to think ahead for a client – the 30,000 foot view. Should have the ability to strategize, pitch and secure all forms of media (print, broadcast, online).

Responsibilities:

• Providing senior strategic counsel to clients and account team
• Managing the execution of programs as well as assuming direct responsibility
• for quality implementation
• Continually developing relationships with media and influencers and pitching
• clients on an ongoing basis
• Anticipating clients’ strategic needs–both long and short term
• Offering value-add counsel on an ongoing basis
• Planning and running strategic client meetings
• Retaining current accounts and growing them
• Building relationships at the senior level with clients while maintaining others
• Supervising account staff in their daily activities, providing structure and
• instruction for balancing their workloads
• Motivating/mentoring junior staff and guiding professional development
• Taking a more proactive role in assuming fiscal responsibility for accounts and
• Team
• Guide the operations and future course of division and agency

Education and Experience Required:

• BA/BS Degree in Public Relations, Communications, or related field
• 10+ years minimum experience in public relations
• Prior agency experience is a must

Knowledge and Skills Required:

• Excellent interpersonal and communication skills
• Detail oriented and results oriented
• Ability to spot trends and integrate into PR efforts to keep accounts current in the media