Public Relations Account Executive

MP Connect; New York (NY); Hybrid; USD 75,000 - 105,000; Full time

Job summary

MP Connect, a public relations agency specializing in beauty, fashion and lifestyle, seeks a Public Relations Account Executive in New York, NY. This full-time hybrid role will manage daily client communications, develop PR strategies, draft press materials, pitch media, and coordinate campaigns with junior staff.

You will maintain editor, influencer, and partner relationships, track coverage and performance metrics, and prepare client-ready reports and presentations while collaborating with

Qualifications

• 5-7 years of PR experience with beauty, fashion or lifestyle brands.
• Strong media relations, press release writing, and pitching skills.
• Experience in campaign planning, PR strategy development, and integrated comms initiatives.
• Excellent writing, editing, proofreading with strong brand voice.

Responsibilities

• Lead day-to-day client communications and guide junior staff.
• Develop and implement PR strategies and campaigns supporting brand objectives.
• Draft press materials and pitch media to editors, influencers and partners.
• Track coverage and performance metrics; prepare client-ready reports.
• Coordinate events, product seeding and activations; align PR with marketing.

Skills

Media relations

Press release writing

Pitching stories

Campaign planning

PR strategy

Writing/editing

Client management

Social media

Data-driven insights

Organization

Independent worker

Team collaboration

Beauty/fashion lifestyle PR

Canva

Education

Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field

Tools

Muck Rack

Canva

Google Suite

Job description

Company Description:

MP Connect (formerly MP-IMC) is a public relations agency founded in 2016 by veteran publicist Melissa Palmieri, who brings nearly two decades of industry experience. The firm specializes in the beauty, fashion and lifestyle sectors, partnering with brands and experts at every stage, from pre-launch to rebrand. MP Connect is committed to positioning clients as leaders in their categories through tailored, integrated communication strategies. The team focuses on building enduring brand equity rather than short-term buzz, offering strategic guidance and execution that support long-term growth.

Role Description

The Public Relations Account Executive is a full-time, hybrid role based in New York, NY. The individual in this position will manage and guide junior staff members, day-to-day client communications, develop and implement PR strategies, and coordinate campaigns that support brand objectives in the beauty industry. Responsibilities include drafting press materials, pitching media, maintaining relationships with editors, influencers, and partners, and tracking coverage and performance metrics. The Account Executive will support event planning and activations, coordinate product seeding and sampling, and prepare client-ready reports and presentations. Collaboration with internal team members to align PR initiatives with broader marketing and brand strategies is a key part of this role.

Qualifications

• 5-7 years of PR experience working with beauty, fashion and/or lifestyle brands.
• Demonstrated skills in media relations, press release writing, and pitching stories to beauty, fashion and lifestyle outlets.
• Experience in campaign planning, PR strategy development, and integrated communication initiatives.
• Strong writing, editing, and proofreading abilities with attention to tone, detail, and brand voice.
• Proficiency in client management, including status reporting, meeting preparation, and expectation setting.
• Familiarity with social media platforms, influencer partnerships, and digital PR tactics.
• Ability to track results using PR and media monitoring tools and to translate data into actionable insights.
• Excellent organizational, time-management, and multitasking skills in a fast-paced environment. Must be comfortable working across multiple clients.
• Comfort working independently and in a collaborative team setting, with professional communication skills.
• Prior experience in beauty, fashion, or consumer lifestyle PR is strongly preferred.
• Experience with platforms such as Muck Rack, Canva, Google Suite are a plus.
• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field, or equivalent practical experience.