Public Information Officer 3

Culture Rec & Tourism-Tourism; Baton Rouge (LA); On-site; USD 65,000 - 90,000; Full time

Job summary

The Louisiana Office of Tourism in Baton Rouge is seeking a Senior Multimedia Producer & Digital Asset Specialist to lead photography, video content, and the agency's centralized DAM system. You will manage field shoots, high-end lighting, post-production, and motion graphics, ensuring ADA-compliant content and accessible storytelling across social platforms.

This role blends creative execution with archival data management, requiring strong organizational skills and experience in public

Qualifications

• Five years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
• Six years of full-time experience in any field plus two years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
• A bachelor's degree plus two years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
• An advanced degree in public relations, marketing, communications, journalism, or English plus one year of experience in public relations, journalism, marketing, content creation, social media management, or graphic design.

Responsibilities

• Execute high-profile photo assignments documenting agency initiatives, emergency responses, executive leadership, and statewide public programs.
• Master advanced lighting, composition, and technical styling across a variety of challenging environments, including conferences, tourism events, festivals, and other photography situations.
• Perform expert post-production editing, color correction, and retouching using the Adobe Creative Cloud suite or other to meet strict publication standards.
• Conceptualize, script, shoot, and edit short-form and long-form video content optimized for specific platforms (including Instagram Reels, TikTok, YouTube).
• Translate complex agency policies and programs into accessible, visually compelling, and engaging public-facing video narratives.
• Integrate motion graphics, subtitles, audio mixing, and on-screen text to ensure all videos are highly engaging and fully accessible (ADA compliant).
• Lead and work with the creative and digital agencies in the production of still and digital images for the Louisiana Office of Tourism visual library.
• Design, implement, and maintain the agency's centralized digital library, establishing strict folder hierarchies and standardization protocols.
• Enforce robust metadata frameworks, ensuring every image and video file is properly tagged, keyworded, geolocated, and labeled with copyright/release documentation.
• Streamline the retrieval process for internal staff, media outlets, and public records requests, ensuring historical agency assets are securely archived and easily searchable.
• Other Duties assigned as needed.

Skills

PR/Marketing

Content creation

Social media

Graphic design

Journalism

Education

Bachelor's degree

Advanced degree in PR/Marketing/Communications/Journalism/English

Tools

Adobe Creative Cloud

Job description

This position is located within the Office of Tourism in Baton Rouge, LA.

The Louisiana Office of Tourism's vision is to market and promote the brand of Feed Your Soul, showcasing Louisiana as a travel destination, increasing revenue generated by the tourism industry, and contributing to the economic impact of tourism in all 64 parishes. The Office of Tourism partners with tourism professionals and industry stakeholders in private and public sectors to extend and enhance their efforts to reach domestic and international consumers and travel trade.

We are seeking a highly skilled, creative, and detail-oriented Senior Multimedia Producer & Digital Asset Specialist to spearhead our agency's visual storytelling, asset collection, and data preservation efforts. This advanced position splits its focus between field execution and strategic media management. In this role, you will lead high-end agency photography, produce engaging video content tailored for social media platforms, and architect the agency's centralized digital asset management (DAM) system. The ideal candidate pairs a sharp artistic eye with the organizational mindset of a digital archivist.

An ideal candidate should possess the following competencies:

Communicating Effectively: The ability to convey information, ideas, and emotions using structured communication methods that promote understanding and engagement.

Managing Programs: The ability to plan, execute, monitor, and evaluate programs to achieve strategic objectives and long-term outcomes.

Thinking Critically: The ability to analyze information objectively, identify connections across sources, and form logical, well-supported conclusions.

• Five years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
• Six years of full-time experience in any field plus two years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
• A bachelor's degree plus two years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
• An advanced degree in public relations, marketing, communications, journalism, or English plus one year of experience in public relations, journalism, marketing, content creation, social media management, or graphic design.

EXPERIENCE SUBSTITUTION: Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.

The official job specifications for this role, as defined by the State Civil Service, can be found here.

Job Duties:

• Execute high-profile photo assignments documenting agency initiatives, emergency responses, executive leadership, and statewide public programs.
• Master advanced lighting, composition, and technical styling across a variety of challenging environments, including conferences, tourism events, festivals, and other photography situations.
• Perform expert post-production editing, color correction, and retouching using the Adobe Creative Cloud suite or other to meet strict publication standards.
• Conceptualize, script, shoot, and edit short-form and long-form video content optimized for specific platforms (including lnstagram Reels, TikTok, YouTube).
• Translate complex agency policies and programs into accessible, visually compelling, and engaging public-facing video narratives.
• Integrate motion graphics, subtitles, audio mixing, and on-screen text to ensure all videos are highly engaging and fully accessible (ADA compliant).
• Lead and work with the creative and digital agencies in the production of still and digital images for the Louisiana Office of Tourism visual library.
• Design, implement, and maintain the agency's centralized digital library, establishing strict folder hierarchies and standardization protocols.
• Enforce robust metadata frameworks, ensuring every image and video file is properly tagged, keyworded, geolocated, and labeled with copyright/release documentation.
• Streamline the retrieval process for internal staff, media outlets, and public records requests, ensuring historical agency assets are securely archived and easily searchable.
• Other Duties assigned as needed.

Position Specific Details:

Appointment Type: This position will be filled as a job appointment. In the event that funds become available for a permanent position, the employee may be converted to a probationary appointment.

Work Schedule: M-F 8:30 am - 5:00 pm. This position may be required to work evenings, weekends, and/or overtime. Travel may be required.

The Office of the Lieutenant Governor and the Department of Culture, Recreation, and Tourism are participants in the E-Verify system for identification and employment eligibility purposes.

Louisiana as a State, is a Model Employer for People with Disabilities.