Senior Multimedia Producer & Digital Asset Lead

Culture Rec & Tourism-Tourism; Baton Rouge (LA); On-site; USD 65,000 - 90,000; Full time

Job summary

The Louisiana Office of Tourism in Baton Rouge is seeking a Senior Multimedia Producer & Digital Asset Specialist to lead photography, video content, and the agency's centralized DAM system. You will manage field shoots, high-end lighting, post-production, and motion graphics, ensuring ADA-compliant content and accessible storytelling across social platforms.

This role blends creative execution with archival data management, requiring strong organizational skills and experience in public

Qualifications

• Five years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
• Six years of full-time experience in any field plus two years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
• A bachelor's degree plus two years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
• An advanced degree in public relations, marketing, communications, journalism, or English plus one year of experience in public relations, journalism, marketing, content creation, social media management, or graphic design.

Responsibilities

• Execute high-profile photo assignments documenting agency initiatives, emergency responses, executive leadership, and statewide public programs.
• Master advanced lighting, composition, and technical styling across a variety of challenging environments, including conferences, tourism events, festivals, and other photography situations.
• Perform expert post-production editing, color correction, and retouching using the Adobe Creative Cloud suite or other to meet strict publication standards.
• Conceptualize, script, shoot, and edit short-form and long-form video content optimized for specific platforms (including Instagram Reels, TikTok, YouTube).
• Translate complex agency policies and programs into accessible, visually compelling, and engaging public-facing video narratives.
• Integrate motion graphics, subtitles, audio mixing, and on-screen text to ensure all videos are highly engaging and fully accessible (ADA compliant).
• Lead and work with the creative and digital agencies in the production of still and digital images for the Louisiana Office of Tourism visual library.
• Design, implement, and maintain the agency's centralized digital library, establishing strict folder hierarchies and standardization protocols.
• Enforce robust metadata frameworks, ensuring every image and video file is properly tagged, keyworded, geolocated, and labeled with copyright/release documentation.
• Streamline the retrieval process for internal staff, media outlets, and public records requests, ensuring historical agency assets are securely archived and easily searchable.
• Other Duties assigned as needed.

Skills

PR/Marketing

Content creation

Social media

Graphic design

Journalism

Education

Bachelor's degree

Advanced degree in PR/Marketing/Communications/Journalism/English

Tools

Adobe Creative Cloud

Job description

The Louisiana Office of Tourism in Baton Rouge is seeking a Senior Multimedia Producer & Digital Asset Specialist to lead photography, video content, and the agency's centralized DAM system. You will manage field shoots, high-end lighting, post-production, and motion graphics, ensuring ADA-compliant content and accessible storytelling across social platforms.

This role blends creative execution with archival data management, requiring strong organizational skills and experience in public