Public Information Officer 1-2

Nunez Community College; Baton Rouge (LA); On-site; USD 55,000 - 75,000; Full time

Job summary

The Louisiana Office of Tourism in Baton Rouge seeks a public relations professional to support its communication strategies at the Capitol Annex Building.

The role involves researching and writing press materials, coordinating media outreach, managing digital assets, and assisting with social and digital media campaigns.

Candidates should have strong writing skills, proficiency in Microsoft Word, and the ability to draft speeches and talking points for state officials.

Qualifications

• Three years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design.
• Six years of full-time experience in any field.
• A bachelor's degree.
• Experience substitution: Every 30 semester hours earned from an accredited college or university will be credited as one year of experience toward the six years of full-time work experience; maximum substitution is 120 semester hours (four years).

Responsibilities

• Research, develop, and write public relations components such as scripts, press releases, newsletters, letters, speeches, brochures, publications, fact sheets, and other promotional materials; strong writing skills required.
• Distribute information about events, sales missions, and other public-facing information to the media.
• Maintain and update media lists for information distribution and media missions.
• Organize and maintain LOT's digital asset management repository (DAM) with thousands of photos and videos; categorize and tag assets for reuse.
• Develop PowerPoint presentations and assist with video creation for presentations.
• Research topics and prepare speeches for the Assistant Secretary.
• Prepare talking points and draft speeches for the Lieutenant Governor’s Office as needed.
• Coordinate publicity for agency-sponsored events, and assist with social/digital media campaigns.
• Other duties as needed.

Skills

Accountability

Effective communication

Critical thinking

Education

Bachelor's degree

Tools

Microsoft Word

PowerPoint

Job description

This is a full-time position located at the Capitol Annex Building in Baton Rouge, LA.

It is the mission of Louisiana Office of Tourism (LOT) to market and promote Louisiana as a travel destination for in-state, domestic, and international visitors. LOT employs a variety of initiatives to accomplish this mission including implementing broad-based advertising campaigns, sponsoring special events, conducting sales missions into many domestic and international marketplaces, and contracting with international representatives in foreign countries. This position will be part of the Communication Section and will assist in the implementation of the Louisiana Office of Tourism’s public information strategies.

The Louisiana Office of Tourism's vision is to market and promote the brand of Feed Your Soul showcasing Louisiana as a travel destination, increasing revenue generated by the tourism industry and contributing to the economic impact of tourism in all 64 parishes.

The Office of Tourism partners with tourism professionals and industry stakeholders in private and public sectors to extend and enhance their efforts to reach domestic and international consumers and travel trade.

An ideal candidate should possess the following competencies:

• Demonstrating Accountability: The ability to take ownership of actions, behaviors, performance, decisions, and outcomes.
• Communicating Effectively: The ability to convey information, ideas, and emotions using structured communication methods that promote understanding and engagement.
• Thinking Critically: The ability to analyze information objectively, identify connections across sources, and form logical, well-supported conclusions.

Three years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR

Six years of full-time experience in any field; OR

A bachelor's degree.

EXPERIENCE SUBSTITUTION:

Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.

The official job specifications for this role, as defined by the State Civil Service, can be found here.

Job Duties:

• Research, develop, and write public relations components such as scripts, new releases, newsletters, letters, speeches, brochures, publications, fact sheets, and other promotional materials. Must have strong writing skills.
• Gather, prepare, and distribute information about events, sales missions, and other public-facing information to the media.
• Maintain and update a current list of in-state, national, and international media for information distribution and for use in developing media missions domestically and internationally.
• Organize, manage, and maintain LOT’s digital asset management (DAM) repository. This includes 1000’s of photographs and videos that need to be identified, labeled, and categorized. As new images are added with each advertising campaign, these digital assets must be identified and sorted so they can be easily found and utilized on other projects.
• Search the digital asset management repository for staff for projects when photos and videos are needed for other projects.
• Develop PowerPoint presentations and assist with the creation of videos for presentations.
• Research topics and prepare speeches for the Assistant Secretary.
• Prepare talking points and draft speeches for the Lieutenant Governor’s Office as needed.
• Coordinate publicity for agency-sponsored events.
• May assist with social media and digital media campaigns.
• Other duties as needed.

Other Special Requirements:

• Must be proficient in Microsoft Word.
• Must have excellent writing and communication skills.
• Applicants should have experience drafting press releases.

Louisiana is a State As a Model Employer (SAME) that supports the recruitment, hiring, and retention of individuals with disabilities.

For further information about this vacancy, contact:

Katelyn Wale

Department of Culture, Recreation & Tourism

1051 North 3rd Street

Baton Rouge, LA 70802

Fax: [phone]

[e-mail]