Health Dept Marketing Coordinator - Campaigns & Metrics

City of Baltimore; Baltimore (MD); On-site; USD 44,000 - 70,000; Full time

Benefits offered by this job

Medical insurance

Prescription drug coverage

Dental insurance

Vision insurance

Optional life

AD&D insurance

FSA plans

Wellness programs

Support groups

Workshops

Job summary

The City of Baltimore is seeking a Marketing Coordinator for the Baltimore City Health Department. The role focuses on strategizing and deploying marketing tools to support campaigns, strengthen the department’s brand, and coordinate event advertising.

Responsibilities include tracking metrics, content management, and coordinating digital/social campaigns across platforms. This position emphasizes data-driven planning, collaboration with leadership, and public health outreach in a fast-paced

Qualifications

• Education: Have graduated from an accredited high school or possession of a GED certificate.
• AND: Experience in marketing, advertising, and development.
• OR: Equivalency notes: Have an equivalent combination of education and experience.
• Licenses, Registrations, and Certificates: Have a valid Maryland Class C Noncommercial driver's license or an equivalent driver's license and be eligible to obtain a Baltimore City driver’s permit. Provisional licenses are not acceptable.
• Note: You must upload a copy of your valid driver's license with the application at the time of applying.

Responsibilities

• This role leads the development and execution of marketing strategies for the Health Department’s initiatives, programs, and clinics.
• Assists programs with planning, advertising, and promotional activities by providing feedback on design, layout, and production of marketing materials.
• Recommends quantifiable strategies to improve the success of marketing efforts across Health Department initiatives.
• Prepares reports using quantifiable data to demonstrate effectiveness of campaigns and activities.
• Collaborate with the Communications Director to develop a social media marketing strategy across Facebook, Instagram, Twitter, and LinkedIn.
• Researches new media and advertising platforms to improve channels.
• Develops data-driven strategies that lead to measurable results among targeted populations.
• Participates in public health emergency response duties as assigned.

Skills

Project management

Campaign planning

Social media marketing

Public speaking

Education

High school diploma or GED

Job description

The City of Baltimore is seeking a Marketing Coordinator for the Baltimore City Health Department. The role focuses on strategizing and deploying marketing tools to support campaigns, strengthen the department’s brand, and coordinate event advertising.

Responsibilities include tracking metrics, content management, and coordinating digital/social campaigns across platforms. This position emphasizes data-driven planning, collaboration with leadership, and public health outreach in a fast-paced