Marketing Coordinator – Health Campaigns & Programs

Baltimore City; Baltimore, Northern (MD, KY); Hybrid; USD 44,000 - 70,000; Full time

Job summary

Baltimore City Health Department is seeking a Marketing Coordinator to lead and execute marketing strategies for its programs and clinics. You will manage content, campaigns, and event advertising, ensuring branding consistency across channels.

Strong data analysis and reporting skills are essential for measuring impact. The role requires collaboration with the Communications Director and other officers to optimize social media use and drive public health messaging.

Qualifications

• Experience in marketing, advertising, and development.
• Knowledge of digital, social media, print, and texting channels.
• Ability to manage multiple projects and deadlines.
• Strong written and verbal communication skills.

Responsibilities

• Lead development and execution of marketing strategies for the Health Department’s initiatives and programs.
• Assist programs with planning, advertising, and promotional activities to ensure branding alignment.
• Prepare reports using data to demonstrate campaign effectiveness and impact.
• Collaborate on social media strategy across Facebook, Instagram, Twitter, and LinkedIn to maximize reach.
• Research new media platforms to improve marketing channels.
• Develop data-driven marketing strategies that drive measurable results.
• Participate in public health emergency response duties as assigned.

Skills

Marketing

Project management

Public speaking

Communication skills

Education

High school diploma or GED

Tools

Marketing channels knowledge

Job description

Baltimore City Health Department is seeking a Marketing Coordinator to lead and execute marketing strategies for its programs and clinics. You will manage content, campaigns, and event advertising, ensuring branding consistency across channels.

Strong data analysis and reporting skills are essential for measuring impact. The role requires collaboration with the Communications Director and other officers to optimize social media use and drive public health messaging.