PUBLIC & COMMUNITY RELATIONS MANAGER

Graton Resort & Casino; Rohnert Park (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

Graton Resort & Casino is seeking a Public & Community Relations Manager to develop internal and external communication strategies, champion earned media campaigns, and align team members with company direction. This role works with all media and serves as brand ambassador for on-property VIP experiences.

Collaborate with Marketing leadership to oversee press releases, digital campaigns and social channels, while building relationships with media, influencers, and local organizations to support

Responsibilities

• Redefine hospitality communications and uphold Graton Resort & Casino standards.
• Oversee day-to-day communications and craft cohesive strategy.
• Collaborate with Marketing leadership on branding and public image across markets.
• Develop annual communications plan including branding, messaging and community involvement.
• Engage with national and local media; manage relationships with publicity community.
• Serve as primary PR contact and media spokesperson; address inquiries and reputation management.
• Oversee press release schedules, proofreading, and writing assignments for releases.
• Create editorial content for social media channels (Instagram, Facebook, YouTube, X).
• Develop crisis management plans and communicate them to internal/external audiences.
• Support membership and relationships with local organizations; engage Bay Area markets.
• Manage community initiatives, sponsorships, donations, and related communications.

Job description

Position Summary

The Public & Community Relations Manager (PCRM) develops effective and consistent internal and external communication strategies. Champions earned media campaigns targeting regional and national outlets. Collaborates with Human Resources leadership to create compelling internal communications that align team members with company direction. Works with all forms of media, including press releases, media alerts, digital campaigns, print materials, social media, audio/video, and more. Serves as brand ambassador and host for media, celebrities, and influencers, managing all on-property VIP experiences and activations.

Position Summary

The Public & Community Relations Manager (PCRM) develops effective and consistent internal and external communication strategies. Champions earned media campaigns targeting regional and national outlets. Collaborates with Human Resources leadership to create compelling internal communications that align team members with company direction. Works with all forms of media, including press releases, media alerts, digital campaigns, print materials, social media, audio/video, and more. Serves as brand ambassador and host for media, celebrities, and influencers, managing all on-property VIP experiences and activations.

Essential Functions

• Responsible for redefining hospitality at Graton Resort & Casino while living, supporting, and promoting our values.
• Perform responsibilities in accordance with all Graton Resort & Casino standards, policies, and procedures.
• Oversee the day-to-day communications and create a cohesive communications strategy.
• Work closely with the Director of Marketing and VP of Marketing on the overall public branding, with the goal of projecting a positive company image to the public.
• Develop an overall, annual communications plan including but not limited to branding, messaging, community involvement, etc. that keeps Graton top of mind across multiple markets.
• Cultivate and enhance collaborative working relationships within the national and local media and publicity community.
• Gather and disseminate timely information to media, agency partners and internal team members.
• Serve as the primary PR point of contact and official media spokesperson, actively addressing media inquiries, public statements, and reputation management.
• Oversee press release schedule, proofing, and writing assignments for GRC press releases, publications and ensuring quality control of all information released.
• Support/collaborate/create editorial content for social media channels -- such as Instagram, Facebook, YouTube and X.
• Create proactive crisis management plans around local issues.
• Communicate crisis plans to internal and external audiences when applicable, cultivating an environment of readiness and alertness.
• Support the VP of Marketing and General Manager in establishing memberships in the state, county, and area organizations such as tourism boards, chambers of commerce, business alliances, and area sports groups; cultivate relationships with peers throughout the local and greater Bay Area markets.
• Manage/coordinate/publicize community-focused initiatives, including, but not limited to festivals, sponsorships, donations, etc.
• Help develop, maintain, and reconcile the annual communications budget.
• Continuously assess, recommend and initiate ongoing communication strategies to successfully engage Team Members across the property across topics including, but not limited to, building/reinforcing culture, training & education initiatives, benefits & wellness, departmental announcements, and business and leader updates.
• Create marketing collateral and manage internal communication campaigns for event marketing, volunteerism, benefit program rollouts, and property updates.
• Manage and create engaging content on professional social media platforms (LinkedIn, Indeed, Glassdoor, etc.) for engagement and recruitment initiatives.
• This job description is not an exclusive or exhaustive list of all job functions that a team member in this position may be asked to perform from time to time. Duties and responsibilities may be changed, expanded, reduced, or delegated by Management to meet the business needs of the property.