Public Affairs Specialist

California Farm Bureau; Sacramento (CA); Hybrid; USD 65,000 - 70,000; Full time

Job summary

California Farm Bureau is seeking a Public Affairs Specialist to blend media relations, digital communications and multimedia storytelling. You will support public affairs and communications efforts under the Managing Director of Public Affairs and Communications.

The role involves responding to media inquiries, producing multimedia content, coordinating podcasts, and supporting organizational priorities through strategic messaging.

Qualifications

• Bachelor's degree in communications, journalism, marketing, public relations or related field.
• 3-5 years of experience in communications, media relations, journalism, marketing or digital communications.
• Experience creating social media, video and graphic content.
• Experience with Canva or Adobe Creative Suite.
• Strong writing, editing and proofreading skills.
• Willing to travel occasionally.

Responsibilities

• Respond to media inquiries and direct requests to appropriate staff and leadership.
• Assist with development and distribution of press releases, statements and media advisories.
• Coordinate interviews and media opportunities.
• Develop relevant talking points pertaining to issues.
• Track and report on media coverage.
• Assist with development of talking points, background materials and communications resources.
• Create graphics, short-form videos, photography and multimedia content.
• Support content and cross-functional requests that support organizational priorities.
• Maintain podcast production schedules and editorial calendars.
• Coordinate guests, recording logistics and episode planning.
• Work with departments to identify topics that support organizational priorities and messaging.
• Coordinate with outside production vendors as needed.
• Support promotion of podcast episodes through digital channels.
• Track deadlines, projects and communications deliverables.
• Organize shared files and digital assets.
• Support communications needs associated with California Farm Bureau programs, campaigns and events.
• Assist the communications team with special projects as assigned.

Skills

Media relations

Public affairs

Social media management

Content creation

Multimedia production

Writing/editing

Project management

Canva

Adobe Creative Suite

Podcast production

Education

Bachelor's degree

Tools

Canva

Adobe Creative Suite

Job description

This role blends media relations, digital communications and multimedia storytelling. The Public Affairs Specialist supports California Farm Bureau's public affairs and communications efforts through media relations, social media management, podcast coordination and content creation. Working under the direction of the Managing Director of Public Affairs and Communications, this position helps execute communications strategies, manage media inquiries, create multimedia content and help maintain CAFB's presence in alignment of priority issues.

KEY RESPONSIBILITIES

Media Relations & Public Affairs Communications

• Respond to media inquiries and direct requests to appropriate staff and leadership.
• Assist with development and distribution of press releases, statements and media advisories.
• Coordinate interviews and media opportunities.
• Develop relevant and topical talking points pertaining to issues.
• Track and report on media coverage.
• Assist with development of talking points, background materials and communications resources.

Digital Content & Multimedia Production

• Create graphics, short-form videos, photography and multimedia content.
• Support content and cross-functional requests that support organizational priorities.

Podcast Coordination

• Maintain podcast production schedules and editorial calendars.
• Coordinate guests, recording logistics and episode planning.
• Work with departments to identify topics that support organizational priorities and messaging.
• Coordinate with outside production vendors as needed.
• Support promotion of podcast episodes through digital channels.

Project Coordination & Administrative Support

• Track deadlines, projects and communications deliverables.
• Organize shared files and digital assets.
• Support communications needs associated with California Farm Bureau programs, campaigns and events.
• Assist the communications team with special projects as assigned.

QUALIFICATIONS

• Bachelor's degree in communications, journalism, marketing, public relations or related field, or equivalent experience
• 3-5 years of experience in communications, media relations, journalism, marketing, public affairs or digital communications
• Experience creating social media, video and graphic content
• Experience with Canva, Adobe Creative Suite or similar tools
• Strong writing, editing and proofreading skills
• Strong organizational and project management skills
• Ability to manage multiple projects and deadlines
• Experience with podcast production or multimedia storytelling preferred
• Knowledge of California agriculture and public policy preferred
• Must be willing to travel occasionally, including overnight travel

Salary Range: $65,000 to 70,000 per year

Hybrid work schedule: Ability to work remote evaluated after completion of 90 days of employment

California Farm Bureau is an Equal Opportunity Employer