Public Affairs Paid Media Associate

Tusk Strategies LLC; New York (NY); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

401(k) with employer contribution of 3

100% covered premiums for medical, and

Unlimited vacation

Paid parental leave

Covered cell phone service

Job summary

Tusk Strategies LLC in New York seeks an Associate on the Paid Media team to design and execute paid media programs across digital, CTV/streaming, and traditional channels to support client goals. You’ll work across channels and audiences to determine the best mix and craft effective messaging.

You will contribute to strategy, budgeting, and reporting, build plans, manage vendor relationships, and support grassroots/public affairs campaigns while collaborating with a fast-paced team in Manhattan.

Qualifications

• A minimum of 2 years of hands-on paid media or digital advertising experience at a public affairs firm, media buying agency, in-house, in government, or on political campaigns.
• Examples of campaigns or projects that show how your creative communications efforts drove a successful client outcome.
• Excellent writing and messaging instincts.
• Ability to work on multiple projects at once and meet tight deadlines while responding quickly to team members and clients.
• Ability to work in our Manhattan office 4 days per week with occasional travel required.

Responsibilities

• Designing and executing paid media programs that advance client goals, from strategy, messaging, and audience targeting through budgeting, launch, optimization, and reporting.
• Recommending the right media channel mix (paid social, programmatic and addressable, CTV/streaming, search, audio, print, and SMS) based on campaign goals, audiences, and budget.
• Building media plans and budgets, and helping develop creative concepts, scripts, and ad copy tailored to each platform.
• Building and launching campaigns directly in Meta, Google, and programmatic platforms, and managing paid media vendor relationships.
• Monitoring pacing, delivery, and performance; turning reporting into clear, client-ready recaps and optimization recommendations.
• Identifying and securing third-party validators and grassroots supporters for client campaigns.
• Planning and executing grassroots mobilizations, including paid digital advocacy campaigns, that generate significant numbers of emails and letters to government officials.
• Drafting and editing op-eds, testimony, speeches, polls, digital and social content, and client memos and decks.
• Developing high-quality strategy decks, workback plans, and other collateral.
• Organizing and maintaining client folders and agendas to ensure well-run client engagements.
• Researching relevant issues and sector areas to inform clients on political risks and opportunities.
• Assisting with new business proposal ideas and content.

Skills

Paid media

Digital advertising

Writing

Project management

Public affairs

Tools

Meta Ads Manager

Google Ads

Programmatic/DSP

CTV/Streaming

Media planning

Job description

Tusk Strategies LLC in New York seeks an Associate on the Paid Media team to design and execute paid media programs across digital, CTV/streaming, and traditional channels to support client goals. You’ll work across channels and audiences to determine the best mix and craft effective messaging.

You will contribute to strategy, budgeting, and reporting, build plans, manage vendor relationships, and support grassroots/public affairs campaigns while collaborating with a fast-paced team in Manhattan.