Public Affairs Marketing Manager

Meta; New York (NY); On-site; USD 152,000 - 213,000; Full time

Benefits offered by this job

Equity

Bonus

Benefits

Job summary

Meta in New York is seeking a Public Affairs Marketing Manager to lead global and domestic campaigns around AI, coordinating with policy, communications, product, and research teams. You will shape data-driven strategies and multifaceted programs across regions, ensuring measurable impact and alignment with business proof points.

You will manage high-stakes, time-sensitive projects, partner with senior leadership, and drive collaboration across cross-functional teams to deliver compelling

Qualifications

• 7+ years of experience working in marketing.
• Proven project management experience across time-sensitive, cross-functional projects.
• Experience presenting strategies and results to leadership.
• Strategic thinking on complex issues with actionable plans.
• Collaboration with stakeholders at multiple levels, including senior leadership.
• Ability to work with central and local teams across global markets.

Responsibilities

• Develop and implement advertising strategies across regions and countries.
• Use data and insights to target and optimize campaigns.
• Align audiences, media, and measurement into a unified public affairs program.
• Collaborate with policy, communications, product, and creative teams to ground work in research.
• Implement data-driven programs with measurable results in harmony with media and outreach.
• Refine objectives, audience, media, and creative strategies across functions.
• Define approaches to ensure Meta's visibility in relevant conversations and build key relationships.
• Manage campaigns to communicate Meta's responsibility story and raise awareness.

Skills

Marketing

Project management

Cross-functional collaboration

Data-driven decisions

Stakeholder management

Strategic thinking

AI awareness

Job description

We believe in the endless power of people when they come together. But we also believe strongly in our responsibility to minimize harm and keep people safe. In this role, you will be responsible for executing global and domestic Public Affairs marketing campaigns around high-priority topics, with a specialized focus on AI. You will improve team communication, collaboration, and remove roadblocks by leveraging a range of organizational and collaboration skills to keep our partners on track. Successful candidates will have the ability to manage a complex network of internal and external stakeholders, while also staying informed about of rapidly changing legislative and regulatory priorities.Candidates who use data to inform decisions, collaborate across teams, and define priorities when requirements are evolving by defining priorities, asking clarifying questions, and driving decisions with incomplete information will be happiest in this role. If you are a strategic marketing leader who is creative, cares about the intersection of products and society, crafts compelling messages, and has experience managing multiple complex projects by prioritizing based on impact and deadlines, then we'd love to meet you.

Public Affairs Marketing Manager Responsibilities:

• Develop and implement advertising strategies that effectively reach target audiences across regions and countries
• Use data and insights to make campaigns and communications more targeted, persuasive and effective
• Align key audiences, media, and measurement approach into a single public affairs program stretching across multiple topics, audiences, and countries
• Work in close partnership with the public policy, communications, product and creative teams to ensure all work is grounded in research and business proof points and makes real impact with key constituencies
• Implement holistic and data-driven programs and process with clear, measurable results, that work in close harmony with media relations and direct outreach
• In partnership with cross-functional counterparts, continually refine objectives, the audience, media, and creative strategy, and measurement approach for the work
• Define and implement the approach, strategy, and process to ensure that Meta shows up appropriately in relevant conversations. Build impactful relationships and serve as a dependable point of contact for the teams across policy, communications, marketing, creative, product, research, legal, and content strategy
• Manage campaigns to communicate our responsibility story and drive awareness

Minimum Qualifications:

• 7+ years of experience working in marketing
• Proven project management experience, with experience driving multiple time-sensitive, cross-functional projects through a robust review process while meeting rapid-response and accelerated deadlines
• Experience presenting marketing strategies and campaign results to cross-functional stakeholders and leadership
• Demonstrated experience thinking strategically about complex issues, leading to thoughtful recommendations and action plans
• Experience collaborating with stakeholders across organizational levels, including senior leadership and external partners
• Proven experience prioritizing tasks and managing workload effectively, with willingness to take the initiative and drive projects to completion
• Ability to partner with central and local teams across global markets, while reflecting regional and market-specific nuances, collaborating asynchronously, and actively seeking feedback to tailor content to its intended audience
• Experience using data to guide marketing decisions and reprioritizing work in response to shifting business needs
• Experience managing concurrent workstreams spanning strategy development, tactical planning, and campaign execution

Preferred Qualifications:

• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience working in political campaigns either working directly for a candidate/on an issue, or at an agency or consultancy
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Campaign management experience delivering high-impact campaigns in markets around the world, aimed at building trust with key constituencies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$152,000/year to $213,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.