Integrated Marketing Director, Public Affairs Marketing

Meta; San Francisco (CA); On-site; USD 227,000 - 296,000; Full time

Job summary

Meta's Public Affairs Marketing team seeks an Integrated Marketing Director to lead and scale creator programs and manage complex media partnerships across global markets. You will shape strategy, narratives, and execution, coordinating with policy, communications, product, and research teams.

This role requires 12+ years in partnerships, strong negotiation skills, and a track record of delivering high-value deals, with the ability to navigate ambiguity and drive cross-functional implementations.

Qualifications

• 12+ years of experience in media partnerships, branded content, publisher business development, creator partnerships, or a related field.
• Demonstrated experience negotiating complex partnership agreements involving editorial, events, talent, and measurement components.
• Established relationships with top-tier publishers, editorial franchises, and event platforms, particularly in politics, policy, and technology coverage.

Responsibilities

• Develop and launch integrated campaign programs from scratch across markets.
• Build a scalable program that brings emerging creators into our campaign storytelling.
• Lead media partnerships from concept through signed agreement and execution with top-tier partners.
• Collaborate across Public Affairs to integrate creators and media partnerships into campaigns, including vetting and measurement.
• Create scalable playbooks and processes to grow media partnerships and creator collaborations.

Skills

Media partnerships

Branded content

Creator partnerships

Negotiation

Executive communication

Cross-functional collaboration

Project management

Data-driven decisions

Job description

Meta's Public Affairs Marketing team builds campaigns that help people understand the impact of our products and our responsibility commitments. We partner across policy, communications, product, legal, creative, and research to show up in the conversations that matter most. In this role, you will be responsible for building out our emerging creator program and executing global and domestic Public Affairs marketing and media partnerships around high-priority topics. This role is for someone who is closely following the tech and geopolitical conversation online and is passionate about the narratives currently shaping the dialogue. This role requires experience designing a scalable program that brings trusted creators into our campaign storytelling and ideating, negotiating, and leading complex sponsored partnerships with top-tier partners. People who use data to inform decisions, adapt to shifting priorities by reassessing scope and timelines, and navigate ambiguity by defining priorities, asking clarifying questions, and driving decisions with incomplete information will thrive in this role. If you are a strategic marketing leader who is creative, cares about the intersection of products and society, crafts compelling messages, and has experience managing multiple complex projects by prioritizing based on impact and deadlines, then we'd love to meet you.

Integrated Marketing Director, Public Affairs Marketing Responsibilities:

• Develop and launch integrated campaign programs from scratch – shaping strategy, narrative, and execution in ambiguous, fast-moving environments across markets
• Build a scalable program that brings emerging creators into our campaign storytelling
• Lead media partnerships from first concept through signed agreement and execution, building and sustaining relationships with new and existing media and creator partners, prioritizing based on campaign timelines and business impact
• Strategize and collaborate across the Public Affairs marketing verticals to integrate Creators and media partnerships into campaigns – including creator identification and vetting, briefing and content frameworks, measurement, and more
• Build scalable playbooks, guidelines, and processes so that media partnerships and creator collaborations can grow efficiently
• Track shifts in the media and creator landscape and bring new formats, partners, and ideas to the team
• Apply data and insights to make campaigns more targeted and effective, refining objectives, audience, media, creative strategy, and measurement alongside cross-functional counterparts
• Work in close partnership with the public policy, communications, product, and creative teams to ground campaigns in research and evidence and reach key audiences

Minimum Qualifications:

• 12+ years of experience in media partnerships, branded content, publisher business development, creator partnerships, or a related field, with a track record of closing and managing high-value deals
• Demonstrated experience negotiating complex partnership agreements involving editorial, events, talent, and measurement components
• Established relationships and working knowledge of top-tier publishers, editorial franchises, and event platforms, particularly in politics, policy, and technology coverage
• Experience building programs from scratch – setting strategy, defining processes, and scaling in ambiguous, fast-moving environments
• Experience communicating and presenting to senior executives internally and externally, including stakeholder management across cross-functional teams
• Experience managing cross-functional projects by prioritizing based on impact, coordinating review processes, and communicating timeline trade-offs to stakeholders
• Analytical orientation with experience using data and insights to shape partnerships, optimize performance, and demonstrate impact
• Experience with budget ownership, contracting, and working closely with legal and compliance teams

Preferred Qualifications:

• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience working in political campaigns either working directly for a candidate or on an issue, or at an agency or consultancy
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience working across global markets and tailoring partnerships to regional nuances
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Familiarity with the technology policy landscape, including AI, and the ability to translate complex issues into compelling partner and creator narratives
• Experience building or scaling a creator or influencer program for a brand, campaign, or cause

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Aff... . We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$227,000/year to $296,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.