Prospect Development Analyst: Data Insights & Strategy

James Madison University; Harrisonburg (VA); On-site; USD 50,000 - 61,000; Full time

Job summary

James Madison University in Harrisonburg, VA, seeks a Prospect Development Analyst to strengthen the major gift pipeline through strategic research, data analytics, and insights for front-line fundraisers and leadership.

The role identifies prospective donors, analyzes capacity and engagement, maintains donor data, and shares actionable intelligence to support fundraising strategy and portfolio development.

Qualifications

• Experience with prospect development principles and donor pipelines.
• Ability to handle confidential information with discretion.
• Strong analytical and problem-solving skills to support fundraising strategy.
• Experience with CRM (Salesforce) and Excel; relational databases.
• High attention to detail ensuring data quality.
• Strong written and verbal communication and teamwork.

Responsibilities

• Identify and evaluate prospective donors based on capacity, affinity, and engagement.
• Collaborate to inform prospect strategy and portfolio development with data insights.
• Develop large-scale data projects to maintain data quality and reliability.
• Enter, update, and maintain donor data in philanthropy data structures.
• Share research results with fundraising staff via reports, presentations, and training.
• Engage in continuous professional development to enhance analytical and collaborative skills.

Skills

Prospect development

Data privacy & discretion

Analytical thinking

CRM systems (Salesforce)

Excel & MS Office

Communication skills

Tools

R

SPSS

Tableau

Salesforce Analytics Cloud

Job description

James Madison University in Harrisonburg, VA, seeks a Prospect Development Analyst to strengthen the major gift pipeline through strategic research, data analytics, and insights for front-line fundraisers and leadership.

The role identifies prospective donors, analyzes capacity and engagement, maintains donor data, and shares actionable intelligence to support fundraising strategy and portfolio development.