Property Marketing Strategist

CBRE; Dallas (TX); Hybrid; USD 90,000 - 135,000; Full time

Benefits offered by this job

401(K)

Dental insurance

Health insurance

Life insurance

Vision insurance

Job summary

CBRE Calibre Creative Group in the United States seeks a Senior Marketing Manager to lead national asset marketing strategies for commercial real estate listings. You will own major accounts, craft compelling campaigns, and collaborate with sales to tailor go-to-market plans.

Strong leadership and storytelling are essential for success. You will manage budgets, present materials for large pitches, and continuously optimize outcomes based on data.

Qualifications

• Bachelor's degree preferred with 5–8 years of relevant experience.
• Experience in staffing, selection, training, development, coaching, mentoring, measuring, appraising and rewarding performance and retention is preferred.
• Ability to empower and negotiate effectively with key employees, top management, and client groups.
• Ability to write reports, manuals, speeches and articles using distinctive style.
• Ability to solve advanced problems and deal with a variety of options in complex situations.
• Leadership skills to motivate the team to achieve broad operational targets.
• In-depth knowledge of Microsoft Office products and basic knowledge of Adobe products.

Responsibilities

• Own a national book of business for CBRE Calibre Creative Group, accountable for the performance and success of accounts across the portfolio.
• Build meaningful relationships with our sales teams and clients, working collaboratively to determine the accurate marketing strategy for their listings.
• Develop and present sample materials and go-to-market strategies for large pitches, clearly and convincingly articulating the value-add of CBRE Calibre Creative Group.
• Build, implement and track marketing plans and budgets for premier listings and clients—including objectives, timelines, marketing elements, costs, resources, media buys, etc.
• Ideate and present property marketing strategies, plans and ideas internally to sales teams (to garner feedback/support) and externally to clients (to secure feedback/approval).
• Stay up to date on the latest marketing strategies, tactics and technologies to apply to campaigns.
• Act as a centralized subject matter expert on property marketing strategy, disseminating information about process, technology adoption and KPIs.
• Lead multiple projects simultaneously with limited direction.
• Champion the career development of team members and continual improvement of work product.
• Prepare and present monthly and quarterly marketing reports for management and clients, determine optimizations to implement and strategies to pivot based on the data.
• Offer support with special projects as needed and as time allows.

Skills

Leadership

Strategic thinking

Storytelling

Marketing strategy

Relationship building

Education

Bachelor's Degree

Tools

Microsoft Office

Adobe

Job description

About The Role:

As a CBRE Senior Marketing Manager (Property Marketing Strategist), you will be responsible for supporting an entire CCG portfolio across the entire nation. You will assist with the development and execution of marketing strategies, deliverables and activities associated with helping commercial real estate owners market their assets (commercial developments or existing buildings) to prospective occupants and their brokers.

This person is not only a master marketer but a prolific storyteller with the ability to conceptualize campaigns and promotional materials independently. The ideal candidate has strong leadership capabilities and is a natural strategic thinker.

This job is part of the General Marketing job function.

CBRE Calibre Creative Group CBRE

What You'll Do:

• Own a national book of business for CBRE Calibre Creative Group, accountable for the performance and success of accounts across the portfolio.




• Build meaningful relationships with our sales teams and clients, working collaboratively to determine the accurate marketing strategy for their listings.




• Develop and present sample materials and go-to-market strategies for large pitches, clearly and convincingly articulating the value-add of CBRE Calibre Creative Group.




• Build, implement and track marketing plans and budgets for premier listings and clients—including objectives, timelines, marketing elements, costs, resources, media buys, etc.




• Ideate and present property marketing strategies, plans and ideas internally to sales teams (to garner feedback/support) and externally to clients (to secure feedback/approval).




• Stay up to date on the latest marketing strategies, tactics and technologies to apply to campaigns.




• Act as a centralized subject matter expert on property marketing strategy, disseminating information about process, technology adoption and KPIs.




• Lead multiple projects simultaneously with limited direction.




• Champion the career development of team members and continual improvement of work product.




• Prepare and present monthly and quarterly marketing reports for management and clients, determine optimizations to implement and strategies to pivot based on the data.




• Offer support with special projects as needed and as time allows.

What You'll Need:

To perform this job successfully, an individual will need to perform each crucial duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Bachelor's Degree preferred with 5 - 8 years of relevant experience. In lieu of a degree, a combination of experience and education will be considered.




• Experience in the areas of staffing, selection, training, development, coaching, mentoring, measuring, appraising, and rewarding performance and retention is preferred.




• Ability to empower and negotiate effectively with key employees, top management, and client groups to take desired action.




• Ability to write reports, manuals, speeches and articles using distinctive style.




• Ability to solve advanced problems and deal with a variety of options in complex situations.




• Leadership skills to motivate the team to achieve broad operational targets with impacts on own job discipline, multiple job disciplines, and department.




• In-depth knowledge of Microsoft Office products and basic knowledge of Adobe products.




• Extensive organizational skills and an advanced inquisitive mindset.




• Intermediate math skills. Ability to calculate complicated figures such as percentages, fractions, and other financial-related calculations.




• Experience in (or familiarity with) the commercial real estate industry is preferred, but not mandatory.

Why CBRE

When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values — respect, integrity, service and excellence — and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to realize your full potential.

Our Values in Hiring

At CBRE, we are committed to fostering a culture where everyone feels they belong. We value diverse perspectives and experiences, and we welcome all applications.

Disclaimers

Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.

About CBRE Group, Inc.

CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world’s largest commercial real estate services and investment firm (based on 2024 revenue). The company has more than 140,000 employees (including Turner & Townsend employees) serving clients in more than 100 countries. CBRE serves clients through four business segments: Advisory (leasing, sales, debt origination, mortgage serving, valuations); Building Operations & Experience (facilities management, property management, flex space & experience); Project Management (program management, project management, cost consulting); Real Estate Investments (investment management, development). Please visit our website at www.cbre.com.

CBRE carefully considers multiple factors to determine compensation, including a candidate’s education, training, and experience. The minimum salary for the Senior Marketing Manager position is $90,000 annually and the maximum salary for the Senior Marketing Manager position is $135,000 annually. The compensation offered to a successful candidate will depend on their skills, qualifications, and experience. Successful candidates will also be eligible for a discretionary bonus based on CBRE’s applicable benefit program.

This role will provide the following benefits:

• 401(K)


• Dental insurance


• Health insurance


• Life insurance


• Vision insurance

Equal Employment Opportunity: CBRE is an equal opportunity employer that values diversity. We have a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.

Candidate Accommodations: CBRE values the differences of all current and prospective employees and recognizes how every employee contributes to our company’s success. CBRE provides reasonable accommodations in job application procedures for individuals with disabilities. If you require assistance due to a disability in the application or recruitment process, please submit a request via email at [e-mail] or via telephone at [phone] (U.S.) and [phone] (Canada).

CBRE, Inc. is an Equal Opportunity and Affientive Action Employer (Women/Minorities/Persons with Disabilities/US Veterans)