Property Marketing Manager: Lease-Up & Growth

Fitch Irick Management Llc; Charlotte (NC); Sur place; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Health, dental, vision insurance

Disability insurance

Life insurance & AD&D

Pet insurance

Résumé du poste

Fitch Irick Management is seeking a Marketing Manager to lead property marketing across our affordable housing portfolio in Charlotte, NC. You will own lease-up campaigns, branding, content, and paid media, working closely with the Property Management team to optimize occupancy and retention.

The role requires 5+ years in marketing with multifamily or affordable housing, strong digital ad skills, and experience managing agencies and budgets.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field required.
• 5+ years of progressive marketing experience, including at least 3 years in multifamily or affordable housing.
• Proven record of leading lease-up campaigns and improving occupancy across a multi-property portfolio.
• Experience advising senior operations leaders and influencing decisions without direct authority.
• Experience supervising staff and managing agency partners and marketing budgets.
• Advanced proficiency with leasing and marketing platforms such as EliseAI, Zillow, Apartments.com and Yardi RentCafé.
• Strong command of digital advertising, paid media, lead generation, SEO/SEM and social media strategy.
• Skilled with analytics platforms and CRM tools to measure performance and guide strategy.
• Thorough knowledge of Fair Housing marketing compliance and affordable housing programs (HUD, LIHTC, Rural Development).
• Excellent communication, presentation, project management and relationship-building skills.

Responsabilités

• Lead property marketing strategy and campaigns across the portfolio.
• Own lead tracking and marketing performance reporting.
• Coordinate with Property Management to align marketing with occupancy goals.
• Manage digital campaigns, agency partners, and budget allocations.
• Ensure branding consistency and compliance with Fair Housing rules.

Connaissances

Marketing leadership

Leasing campaigns

Agency management

Digital advertising

SEO/SEM

CRM analytics

Fair Housing compliance

Communication skills

Formation

Bachelor's degree in Marketing, Communications, Business or related field

Outils

EliseAI

Zillow

Apartments.com

Yardi RentCafé

Description du poste

Fitch Irick Management is seeking a Marketing Manager to lead property marketing across our affordable housing portfolio in Charlotte, NC. You will own lease-up campaigns, branding, content, and paid media, working closely with the Property Management team to optimize occupancy and retention.

The role requires 5+ years in marketing with multifamily or affordable housing, strong digital ad skills, and experience managing agencies and budgets.