Property Marketing Manager: Experiential Retail & Activation

Regency Centers; Jacksonville (FL); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

401(k) with company match and profit‑s

Hybrid work schedule

Paid time off and holidays

Tuition reimbursement

Volunteer time off

Job summary

Regency Centers is seeking a Property Marketing Manager to join our regional office in Atlanta, GA or Jacksonville, FL. This hybrid role requires 3 days in office and 2 remote after training.

You will lead consumer marketing, social/digital programs, events and sponsorships across the Southeast and Upper Midwest regions. You will partner with Marketing leadership on strategic planning, property budgets, program execution and reporting, collaborating with internal and external stakeholders to

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Event Planning or related field
• Minimum five years of relevant marketing experience
• Experience in consumer marketing, brand management, communications and social media
• Ability to strategize, conceptualize and develop innovative marketing tactics
• Proven results in social and digital marketing campaigns
• Advanced proficiency with Microsoft Office and HubSpot
• Strong quantitative, analytical and budgeting skills
• Willingness to travel to centers/offices nationally (Southeast & Upper Midwest)
• Flexible to work varied schedules including weekends/evenings/holidays
• Experience in retail shopping centers or commercial real estate marketing
• Event planning experience and sponsorship/alternative revenue knowledge
• Familiarity with AI tools for content creation and CRE industry knowledge
• Experience with Canva and marketing design tools
• HubSpot email distribution experience preferred
• Knowledge of leasing process in CRE preferred

Responsibilities

• Execute property-level marketing needs and curate activation and programming
• Develop and manage property marketing programming including tenant coordination and post-event evaluation
• Coordinate social and digital marketing programs ensuring consistent brand messaging
• Collaborate with senior leadership on market research, communications and property marketing
• Maintain property brand integrity and on-site marketing collateral to meet brand goals
• Identify and pursue sponsorship and alternative revenue opportunities

Skills

Consumer marketing

Brand management

Communications

Social media

Strategic thinking

Budgeting

Event planning

Sponsorship & partnerships

AI content tools

Retail real estate knowledge

Market research

Canva

HubSpot

Education

Bachelor's degree in Marketing/Communications/Advertising or related field

Tools

HubSpot

Canva

Microsoft Office

Job description

Regency Centers is seeking a Property Marketing Manager to join our regional office in Atlanta, GA or Jacksonville, FL. This hybrid role requires 3 days in office and 2 remote after training.

You will lead consumer marketing, social/digital programs, events and sponsorships across the Southeast and Upper Midwest regions. You will partner with Marketing leadership on strategic planning, property budgets, program execution and reporting, collaborating with internal and external stakeholders to