Property Marketing Manager

Regency Centers; Raleigh (NC); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

PTO 23+ days

11 paid holidays

Health Insurance

Hybrid work schedule

401(k) with company match

Anniversary stock grant awards

Life Insurance/AD&D

Disability Insurance

Tuition reimbursement

LinkedIn Learning premium

Employee Resource Groups

Job summary

Regency Centers in the United States is seeking a Property Marketing Manager to lead property-level marketing, social media, events and sponsorships across the Southeast and Upper Midwest, with a hybrid schedule in Raleigh, Atlanta and Jacksonville.

You will work with senior leadership, manage budgets, coordinate vendors, and drive brand consistency across centers. Candidates should have 5+ years in marketing, CRE or retail, and proficiency with HubSpot and MS Office.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Event Planning or related field.
• Minimum five (5) years of relevant marketing experience.
• Expertise in consumer marketing, brand management, communications, and social media.
• Proven ability to strategize, conceptualize, and develop innovative marketing tactics.
• Proven results in executing social and digital marketing campaigns.
• Advanced proficiency with Microsoft Office and HubSpot database management.

Responsibilities

• Execute property-level marketing needs and activation programs.
• Develop and manage property marketing programming and post-event evaluation.
• Coordinate social and digital marketing programs to ensure consistent brand messaging.
• Collaborate with leadership to implement innovation initiatives in Market Research, Communications and Property Marketing.
• Maintain property brand integrity and on-site marketing collateral.
• Identify and pursue alternative revenue and sponsorship opportunities.

Skills

Marketing strategy

Brand management

Social media marketing

Budgeting

Analytics

Vendor coordination

Education

Bachelor's degree

Tools

HubSpot

Microsoft Office

Canva

Job description

At Regency Centers, our people are our greatest asset, and we believe that our highly skilled and talented team makes us better. We are seeking a Property Marketing Manager to join our regional office located in Atlanta, Georgia, Jacksonville, FL or Raleigh, NC. This is a hybrid opportunity with 3 days in the office and 2 days working remotely after the training period. This person will be responsible for executing the company's consumer marketing, social and digital media, signature events and sponsorship/activation activities for the Southeast and Upper Midwest regions. They will be responsible for executing marketing-related initiatives related to the future of retail and retail real estate. The candidate will assist Marketing leadership in strategic planning and will be responsible for property-specific budget management, program implementation, and reporting. The candidate will effectively collaborate and work with internal and external stakeholders to ensure goals and objectives are met.

What You’ll Be Doing:

• Work with Senior Manager, Property Marketing to execute property-level marketing needs and curate property-specific activation and programming. Opportunities may include experiential marketing initiatives, technological integrations, pop up shops, temporary tenants, and other alternative consumer experiences.
• Develop and execute property marketing programming including internal communication, tenant coordination, vendor sourcing and oversight, contract facilitation and post-event evaluation
• Coordinate efforts for social and digital marketing programs designed to ensure consistent brand messaging (digital and social media, influencer programming, website, SMS, email marketing and direct digital advertising)
• Work with Property Operations, Investment and Development senior leadership to execute innovation initiatives that touch Marketing's three disciplines of Market Research, Communications and Property Marketing
• Work with Marketing senior leadership to develop and ensure property brand integrity, developing and maintaining on-site marketing collateral designed to achieve brand vision and marketing objectives
• Identify and implement alternative revenue and sponsorship opportunities

Are You Qualified?

• Bachelor's degree in Marketing, Communications, Advertising, Event Planning or related field from an accredited institution
• Minimum five (5) years of relevant experience in marketing
• Expertise in consumer marketing, brand management, communications, and social media
• Demonstrated ability to strategize, conceptualize, and develop innovative marketing tactics that build foot traffic and create brand awareness
• Proven results in executing social and digital marketing campaigns and delivering creative ideas that position a brand for success
• Advanced proficiency with the Microsoft Office suite and HubSpot database management
• Strong quantitative, analytical, and budgeting skills
• Ability to travel to centers/offices within our national portfolio, focusing on our Southeast and Upper Midwest regions
• Flexible to work varied schedules including weekends, some evenings and holidays when necessary
• Experience marketing for retail shopping centers or commercial real estate developers
• Event planning experience
• Sponsorship and alternative revenue experience
• Knowledge of AI tools for content creation and job efficiencies preferred
• Knowledge of the commercial real estate industry strongly preferred
• Familiarity with retail market research preferred
• Experience with graphic design production software such as Canva is a plus
• Experience email distribution software such as Hubspot (preferred)
• Knowledge of commercial real estate and the leasing process strongly preferred

* Regency Centers will not sponsor employment-based immigration petitions or applications for this position, including but not limited to H-1B, TN visa, or permanent residency.

Personal Traits We Value:

• Proven ability to set and adjust priorities based on activity
• Self-developer (able to work independently in a multi-task dynamic team environment with minimal supervision)
• Proactive thinking ability
• Problem-solving skills, creative thinking, resourcefulness and presentation skills
• Ability to work well in a fast-paced environment
• Comfort level in working daily with senior management and fast paced real estate professionals
• Sound fiscal management and budgeting skills
• Flexibility to work varied schedules including weekends, some evenings and holidays when necessary
• Strong organizational and time-management skills
• Cognizant of retail trends, ability to identify social media influencers and recognize engaging consumer experiences
• Ability to manage and coordinate vendors and personnel for events

A Little Bit About Us:

We own and operate premier shopping centers in suburban neighborhoods in the top cities and markets across the country. We live by a strong set of values, which have guided us for more than 60 years.

Our centers thrive with highly productive grocers, restaurants, service providers, and terrific retailers that connect to their communities and customers. We are also active developers of new shopping centers that feature great merchandising, placemaking, and customer engagement as part of our Fresh Look program.

We are a vertically integrated real estate company and a qualified real estate investment trust (REIT) that is self-administered, self-managed, and an S&P 500 Index member. Learn more about us at RegencyCenters.com.

Benefits:

Work/Life Balance

• 23+ PTO days annually
• 11 paid holidays (in addition to PTO)
• Paid leave programs (parental, compassion, bereavement, jury duty, and military)
• Health Advocacy + Employee Assistance Program (EAP)

Hybrid Work Schedule

• Modified in-office hours
• Dedicated remote work days

Financial Security

• 401(k) with a generous company match plus corporate profit sharing
• Anniversary stock grant awards
• Health Savings Account (HSA), Health Care FSA, and Dependent Care FSA
• 100% company paid Life Insurance/AD&D and Disability Insurance
• Voluntary benefits (supplemental life/AD&D, critical illness, accident, hospital indemnity, and identity theft)
• Student loan repayment resources

Health and Wellness

• Medical, Dental and Vision Insurance
• Award winning and incentives-based wellbeing program through Personify Health
• Family planning, mental health, and pain management programs

Community Focused

• 52 hours per year of paid Volunteer Time Off
• Company gift matching

Growth and Development

• Tuition reimbursement
• Continued education opportunities
• LinkedIn Learning premium subscription
• Professional membership support
• Employee Resource Groups

#LI-AH1

*Regency Centers is an equal opportunity employer. Qualified applicants will receive consideration without regard to age, race, color, religion, sex, gender identity, sexual orientation, disability, national origin, or protected veteran status. Applicants are encouraged to confidentially self-identify as to disability and/or protected veteran status when applying. Employment is contingent upon successful completion of background investigation. Regency Centers is a smoke-free and drug-free workplace. Pre-employment drug screening is required.