Promotions Programs Lead

PR Girl Manifesto; Charlotte, Northern (NC, KY); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical Insurance

401(k) Plan

Paid Holidays

Vacation & Sick Days

Job summary

Truist Financial Corporation in-office promotions leadership role seeking an experienced professional to oversee promotions operations, governance, and capability improvements. Role emphasizes cross-functional collaboration across product, marketing, risk, IT, and servicing to deliver compliant and efficient promotional campaigns.

The position requires extensive experience in marketing operations, risk management, and program governance, with a focus on reducing risk while optimizing client and

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, Operations Management, Risk Management, Organizational Effectiveness, or related field, or equivalent education and related training
• Seven years of related experience or an equivalent combination of education and experience
• Deep specialized (SME) and/or broad knowledge within promotions operations, program governance, process management, marketing operations or related discipline; sound and comprehensive understanding of business and organizational strategies and processes managing a process
• Ability to interpret internal and external business challenges and implement best practices to improve products, processes, controls, or services
• Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
• Ability to exercise independent judgment in solving technical, operational, risk/control, and organizational challenges in the context of business objectives and priorities
• Sophisticated analytical skills and the ability to solve complex technical and business problems
• Ability to influence others to adopt a new perspective
• Knowledge of the industry's competitive landscape and an understanding of the market, operational, and regulatory factors that shape the industry

Responsibilities

• Manage a significant portion of the overall promotions operations and servicing framework supporting the promotions capabilities portfolio and ensure that promotion-related processes, tools, documentation, governance routines, and resources enable consistent and controlled execution.
• Advise operations and servicing leaders within the department on new and emerging needs for process design, change readiness, escalation paths, and documentation to ensure new promotions and capabilities are launched with minimal risk and focused on optimal client and teammate experience.
• Assist Group Senior Manager in partnering with key functional management within the Promotions Program Office and across product, marketing, lines of business, channels, IT, servicing, risk, governance, and other areas to develop and implement operational initiatives, readiness routines, and capability enhancements that support effective promotion delivery.
• Make recommendations on development priorities for the overall Promotions roadmap and to augment promotions capabilities, including operational, servicing, documentation, risk/control, and continuous improvement needs. May manage third party dependencies.
• Lead conversations with analytics, channel managers, servicing partners, and internal stakeholders to define operational measures that complement KPI/KRP tracking, assess operating model performance, and provide insights on process effectiveness, servicing trends, risk indicators, and improvement opportunities. Report regularly to internal clients, Promotions Program leadership, and other stakeholders as required.
• Minimize risk in promotion design and delivery by understanding regulations and control expectations related to promotional offers and proactively fostering collaboration with Legal, Compliance, Tax, DCXM Governance, and Promotions Program Management leads to guide and implement risk improvements in promotion processes, platforms, controls, documentation, and design.
• Safeguard and improve departmental processes to further scale performance in promotions intake, readiness, servicing, governance, design, set up, fulfilment, issue escalation, and control readiness.
• Through thought leadership, be an influencer in operational, servicing, governance, and capability discussions with internal and external partners and as an authoritative communicator with senior management.
• Contribute new and trending ideas to operating model improvements, process enhancements, servicing practices, risk mitigation, and promotional capabilities by staying abreast of promotion operations and best practices within and outside the financial services industry.

Skills

Promotions operations

Governance

Process management

Risk management

Analytics

Leadership

Regulatory knowledge

Change management

Communication

Education

Bachelor’s degree in Marketing, Communications, Business Administration, Operations Management, Risk Management, Organizational Effectiveness

MBA degree

Job description

Truist Financial Corporation in-office promotions leadership role seeking an experienced professional to oversee promotions operations, governance, and capability improvements. Role emphasizes cross-functional collaboration across product, marketing, risk, IT, and servicing to deliver compliant and efficient promotional campaigns.

The position requires extensive experience in marketing operations, risk management, and program governance, with a focus on reducing risk while optimizing client and