Promotions and Events Specialist

Caesars Entertainment; St. Louis (MO); On-site; USD 60,000 - 90,000; Full time

Job summary

Caesars Entertainment’s Horseshoe St. Louis is seeking a Promotions Manager to lead the development, management, integration, and execution of all promotional programs and events at the property. You will oversee staff, budgets, and vendor relationships to drive guest engagement and revenue growth.

The role requires strong leadership, analytical thinking, and the ability to coordinate across departments to deliver high-profile campaigns and exceptional guest experiences in a casino environment.

Qualifications

• Ability to obtain and maintain a valid gaming license.
• Knowledge of federal, state and gaming laws and regulations.
• Proficient in Microsoft Excel and Word.
• Strong strategic and analytical skills.
• Bachelor's Degree in marketing, journalism, communication, advertising or related field preferred.
• In-depth understanding of the management and operations of casino and tourism business.
• Superb organizational skills.

Responsibilities

• Staff, schedule, evaluate, train, develop and monitor subordinate personnel.
• Understand department objectives, standards, guidelines and budget to achieve effective management of department.
• Develop, plan and execute all promotional programs and special events for Horseshoe.
• Prepare pro-formas on promotions and events to determine worthiness; monitor financial figures.
• Perform post analysis of efficiency and profitability of promotions and events.
• Host guests and accommodate their needs within program guidelines to ensure guest satisfaction and return visits.
• Communicate goals to facilitate planning for promotional programs across departments.
• Coordinate with outside vendors and secure contracts and insurance as needed.
• Communicate promotions to the surrounding St. Louis market with Marketing teams.
• Plan equipment, inventory and maintenance for activities and par stock.
• Maintain professionalism to encourage guest return visits and timely issue resolution.
• Assist marketing staff with execution of programs.

Skills

Communication

Excel/Word

Strategic/Analytical

Education

Bachelor's degree in marketing/advertising/communications

Tools

Microsoft Excel

Microsoft Word

Job description

WE ARE CAESARS At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them. Our Mission: “Create the Extraordinary" Our Vision: “We create spectacular worlds that immerse, inspire and connect you. We don’t perform magic; we create it with excellence.” Our Values: “Blaze the Trail, Together We Win, All-In on Service” Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in.

Job Summary

The incumbent in this position is responsible for the effective development, management, integration, and execution of all Promotions and Special Events at Horseshoe St. Louis Casino, including but not limited to cash and merchandise giveaways, tournaments, highend events, and gift programs designed to develop and cultivate new and existing slot and table games players.

How You Will Create the Extraordinary

1. Staff, schedule, evaluate, train, develop and monitor subordinate personnel. Recommend wage increases, promotions, demotions, discipline and other employment actions for subordinate personnel.

2. Understand department objectives, standards, guidelines and budget to achieve effective management of department.

3. Develop, plan and execute all promotional programs and special events for Horseshoe.

4. Prepares pro-formas on promotions and events to determine worthiness. Monitors financial figures for future promotions.

5. Performs post analysis of efficiency and profitability of all promotional programs and special events.

6. Hosts guests and accommodate their needs within program guidelines to ensure guest satisfaction and encourage return visits.

7. Communicates goals and needs in order to facilitate planning for property’s promotional programs.

8. Complies with MGC and property’s standards, guidelines, and objectives and maintains administrative processes to ensure proper planning and efficient operation of department functions.

9. Meets and communicates with other departments to facilitate planning for fulfilling their casino promotion and special event needs such as F&B, Décor, Construction, Direct Mail, Cash giveaways, negotiating vendor contracts, securing high-level prize insurance, MGC regulations, etc.

10. Researches, contacts and arranges for vendors to execute special needs. Oversees all outside vendors in the execution of agreed-upon contracts.

11. Communicates all promotions to the surrounding St. Louis market by closely working with Database Marketing and Advertising departments.

12. Determines equipment necessary for activities to ensure the timely procurement of necessary parts and that par inventory is maintained; coordinates the upkeep and maintenance of equipment to ensure proper operation.

14. Effectively plans, organizes and prioritizes a heavy workload with competing priorities.

15. Maintains a level of professionalism that will make guests want to return to Horseshoe.

16. Anticipates the guest’s needs and responds appropriately with a sense of urgency.

17. Actively works as a good will ambassador of Horseshoe.

18. Effectively communicates with management in order to fulfill and address any issues.

19. Assist the marketing staff with the execution of marketing programs.

20. Performs other duties as assigned by management.

21. Assist the marketing staff with the execution of marketing programs.

22. Other related duties as assigned by the department leader.

What You Will Need

• Ability to obtain and maintain a valid gaming license
• Knowledge of federal, state and gaming laws and regulations
• Effective written and verbal communication skills
• Proficient in Microsoft Excel and Word
• Strong strategic and analytical skills.
• Thorough knowledge of and experience in promotions planning and execution preferably within a casino environment with a minimum of 3 years experience.
• Bachelor's Degree in marketing, journalism, communication, advertising or related field preferred
• In-depth understanding of the management and operations of all casino and tourism business.
• Superb organizational skills

Customer service and stage presence skills and stage presence

These skills and abilities are typically acquired through a bachelor’s degree in Marketing, Communications, Journalism, Advertising or Public Relations or related discipline and a minimum of three years experience in promotions preferably within a casino environment or an equivalent combination of training, education and experience which demonstrates the ability to perform the duties of the position.

TOGETHER WE WIN We believe in delivering family-style service—an approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships.

DISCLAIMER These statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position. The Company reserves the right to make changes to the job description whenever necessary. As part of the onboarding process for new hires, candidates will be required to complete a background check. In addition, pre-employment drug testing is mandatory for any role operating a motor vehicle (Valet, Bus Drivers, Limo Drivers), Facilities and/or Engineering, Lifeguards, Pilots, Security and Surveillance roles. Pre-employment screenings will be completed prior to an offer being extended, except where applicable law requires that such pre-employment screening may occur post-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law.

ADA Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals’ religious beliefs or practices.

EQUAL EMPLOYMENT OPPORTUNITY Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person’s race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.