Promotions Analytics Lead: Targeting, ROI & Insights

Cintra; Austin (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

Ferrovial is seeking a Promotions Analytics Manager to lead a data-rich promotions program from Austin, TX. You will own targeting, measurement, and reporting, building scalable pipelines and models in Databricks to optimize offers and maximize ROI.

You will guide a team of analysts, develop reusable analytics tools, and advance measurement standards with A/B testing, incrementality, and causal inference to deliver actionable insights to senior management.

Qualifications

• 7-10+ years of experience in data analytics, marketing/promotions analytics, or a related field.
• Hands-on experience with Databricks (Spark, SQL, notebooks, Delta Lake) for large-scale data processing and analytics.
• Proficiency in Data Science Techniques: clustering, regression, classification, uplift/propensity modeling, and anomaly detection.
• Strong measurement methodology experience: experimental design, test/control and holdout groups, incrementality and lift measurement, A/B testing, and causal inference.
• Experience managing and developing a team of analysts or data scientists.

Responsibilities

• Lead, coach, and develop a team of analysts responsible for targeting, offer optimization, measurement, and performance reporting, setting priorities and quality standards across each monthly promotions cycle.
• Own analytics targeting for the monthly promotions program, building and maintaining the models and datasets that determine which customers receive which offers.
• Lead offer optimization for each monthly promotion cycle, designing and refining offer structure, value, and eligibility to improve response and profitability.
• Design and own the measurement methodology for the promotions program, including test/control and holdout design, incrementality and lift measurement, and A/B testing standards.
• Deliver monthly performance reporting, producing post-promotion read-outs and dashboards that quantify incrementality, ROI, redemption, and lift for senior management.
• Build and maintain promotions data pipelines and analytical datasets in Databricks, and stay current on new analytics methods, data sources, and tools.

Skills

Databricks

Data science

A/B testing

Team leadership

SQL

Python

Education

Master's degree in a technical field

Tools

Delta Lake

Job description

Ferrovial is seeking a Promotions Analytics Manager to lead a data-rich promotions program from Austin, TX. You will own targeting, measurement, and reporting, building scalable pipelines and models in Databricks to optimize offers and maximize ROI.

You will guide a team of analysts, develop reusable analytics tools, and advance measurement standards with A/B testing, incrementality, and causal inference to deliver actionable insights to senior management.