Promotions Analytics Lead: Targeting, ROI & Insights

Cintra, a Ferrovial company; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Comprehensive benefits package

Access to productivity tools (e.g., MS

Job summary

Ferrovial is seeking a Promotions Analytics Manager in Austin to lead analytics targeting and offer optimization for the monthly promotions program. You will build models, pipelines, and measurement frameworks in Databricks and guide a team of analysts delivering insights and dashboards for ROI, lift, and incremental impact.

The role emphasizes test/control designs, advanced analytics techniques, and ongoing collaboration with senior management to drive profitability and growth in promotions.

Qualifications

• Master’s degree in a technical or quantitative field.
• 7-10+ years of experience in data analytics, marketing/promotions analytics, or a related field.
• Hands-on experience with Databricks (Spark, SQL, notebooks, Delta Lake) for large-scale data processing and analytics.
• Proficiency in Data Science Techniques: clustering, regression, classification, uplift/propensity modeling, and anomaly detection.
• Strong measurement methodology experience: experimental design, test/control and holdout groups, incrementality and lift measurement, A/B testing, and causal inference.
• Experience managing and developing a team of analysts or data scientists.
• Good to have: experience with MLOps and with building agentic solutions.

Responsibilities

• Lead, coach, and develop a team of analysts responsible for targeting, offer optimization, measurement, and performance reporting, setting priorities and quality standards across each monthly promotions cycle.
• Own analytics targeting for the monthly promotions program, building and maintaining the models and datasets that determine which customers receive which offers, with two goals in mind:
• Maximize program ROI through data-driven targeting and offer selection
• Deepen understanding of customer behavior and offer responsiveness to sharpen future targeting
• Empower analysts to produce high-quality insights through the development of reusable targeting tools and measurement methodologies
• Lead offer optimization for each monthly promotion cycle, designing and refining offer structure, value, and eligibility to improve response and profitability
• Design and own the measurement methodology for the promotions program, including test/control and holdout design, incrementality and lift measurement, and A/B testing standards
• Deliver monthly performance reporting, producing post-promotion read-outs and dashboards that quantify incrementality, ROI, redemption, and lift for senior management
• Build and maintain promotions data pipelines and analytical datasets in Databricks, and stay current on new analytics methods, data sources, and tools

Skills

Databricks

SQL

A/B testing

Propensity modeling

Clustering

Regression analysis

Communication

Education

Master’s degree in a technical or quantitative field

Tools

Databricks

Delta Lake

Job description

Ferrovial is seeking a Promotions Analytics Manager in Austin to lead analytics targeting and offer optimization for the monthly promotions program. You will build models, pipelines, and measurement frameworks in Databricks and guide a team of analysts delivering insights and dashboards for ROI, lift, and incremental impact.

The role emphasizes test/control designs, advanced analytics techniques, and ongoing collaboration with senior management to drive profitability and growth in promotions.