Promo Effectiveness Lead: Turn Analytics into Action

PetSmart, Inc.; Phoenix (AZ); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Pet-friendly environment

On-site dog park

Gym access

On-site cafe

Childcare facility

Job summary

PetSmart is seeking a Lead Promo Effectiveness Analyst in the Phoenix area to translate promotional data into actionable business decisions that drive profitable growth and stronger promotional ROI. The role blends FP&A and MP&A experience with pricing and promotions context, reporting to the Senior Manager of Promotional Effectiveness.

You will partner with merchandising, pricing strategy, marketing, MP&A, and finance to evaluate performance, forecast spend, and build the Promo Playbook across

Qualifications

• 3+ years of experience in retail analytics, pricing, promotions, loyalty, merchandising, planning, finance, marketing analytics or another relevant function.

Responsibilities

• Partner with Merchandising, Pricing Strategy, Marketing, MP&A, Finance and Operations to evaluate promotional performance and identify opportunities to improve customer and business outcomes across all promotion types.
• Build deep expertise in aligned merchandise divisions, understanding category strategies, customer behavior, promotional history, promo calendars and business priorities.
• Use promo effectiveness tools, reporting and analytics to evaluate promotional performance across offer types, including sales, margin, ROI, customer response, trips, basket, retention and value perception outcomes.
• Support promotional forecasting at an offer level and in aggregate to ensure the business understands projected spend and return
• Evaluate how different promotional tools support specific customer levers, such as acquisition, activation, reactivation, retention, frequency, basket building and value perception, and identify opportunities to optimize investment across tactics and divisions.
• Translate promotional results into clear insights, recommendations and actions through fact-based summaries, hindsights and performance readouts that help teams understand what worked, what did not and where to adjust.
• Help build and maintain the Promo Playbook by organizing learnings, best practices, customer levers, test results and wins across divisions so the organization can optimize promotional decisions.
• Identify reporting gaps, tool needs and opportunities to improve the consistency, scalability and usability of promo effectiveness insights.

Skills

Retail analytics

Pricing

Promotions

Loyalty

Merchandising

Planning

Finance

Marketing analytics

Tools

Excel

PowerPoint

AI

BI platforms

Reporting tools

Dashboards

Job description

PetSmart is seeking a Lead Promo Effectiveness Analyst in the Phoenix area to translate promotional data into actionable business decisions that drive profitable growth and stronger promotional ROI. The role blends FP&A and MP&A experience with pricing and promotions context, reporting to the Senior Manager of Promotional Effectiveness.

You will partner with merchandising, pricing strategy, marketing, MP&A, and finance to evaluate performance, forecast spend, and build the Promo Playbook across