Project Mgr Paid Search

Staples; Framingham (MA); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Discounts

401(k) match

Wellness programs

Job summary

Staples is seeking a Project Manager, Paid Search to plan, execute, and optimize PPC campaigns across Google Ads and Microsoft Advertising. You will partner with Marketing, Merchandising, Analytics, and Pricing to align campaigns with business priorities and drive measurable growth.

The role requires a proactive, analytical self-starter with strong organizational skills. 2+ years in analytics-heavy roles, proficiency in Excel, and experience with paid search and campaign structuring.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 2+ years in analytics-heavy role (marketing, analytics, finance, or economics).
• Experience managing paid search campaigns on Google Ads and/or Microsoft Advertising.
• Experience optimizing campaigns against KPIs such as CTR, CPC, CPA, and ROAS.
• Experience with keyword research, bid management, and campaign structuring.
• Proficiency in Microsoft Excel including pivot tables and VLOOKUP.

Responsibilities

• Execute and optimize paid search campaigns across Google Ads and Microsoft Advertising.
• Partner cross-functionally with Marketing, Merchandising, Analytics, and Pricing to align campaigns with business priorities.
• Manage campaign structure, bid strategy, and budget pacing.
• Monitor performance against KPIs (CTR, CPC, CPA, ROAS).
• Develop reporting and provide performance insights and recommendations.
• Support testing initiatives across ad copy, targeting, and bidding strategies.
• Align campaigns with promotions and product priorities.

Skills

Self-starter

Time management

Analytical thinking

Attention to detail

Communication

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Tools

Google Ads

Microsoft Advertising

Google Merchant Center

Adobe Analytics

Tableau

Power BI

Excel

Job description

Staples is business to business. You’re what binds us together.

Our Growth Marketing team drives performance through data-driven paid search strategies that fuel acquisition and revenue growth across digital channels.

What you will be doing:

As a Project Manager, Paid Search, you will execute and optimize paid search campaigns across platforms including Google Ads and Microsoft Advertising. You will partner cross-functionally with Marketing, Merchandising, Analytics, and Pricing to align campaigns with business priorities and deliver measurable performance improvements.

Key Responsibilities include:

• Manage and optimize paid search campaigns including campaign structure, bid strategy, and budget pacing
• Monitor and improve performance across KPIs such as CTR, CPC, CPA, conversion rate, and ROAS
• Conduct keyword research and competitive analysis to identify opportunities
• Execute QA processes to ensure campaign accuracy and compliance
• Develop reporting and provide performance insights and recommendations
• Support testing initiatives across ad copy, targeting, and bidding strategies
• Partner with cross-functional teams to align campaigns with promotions and product priorities

What You Bring to the Table:

• Proactive, self-starter mindset
• Strong organizational and time management skills
• Analytical thinking and attention to detail
• Clear written and verbal communication skills
• Ability to collaborate cross-functionally
• Continuous improvement and growth mindset

What’s needed: Basic Qualifications:

• Bachelor’s degree in Marketing, Business, Analytics, or related work experience
• 2+ years of experience in an analytics-heavy role (marketing, analytics, finance, or economics)
• Experience managing paid search campaigns on Google Ads and/or Microsoft Advertising
• Experience optimizing campaigns against KPIs such as CTR, CPC, CPA, and ROAS
• Experience with keyword research, bid management, and campaign structuring
• Proficiency in Microsoft Excel including pivot tables and VLOOKUP

Preferred Qualifications:

• Experience using tools such as Google Ads, Google Merchant Center, Adobe Analytics, Tableau, or Power BI
• Google Ads and/or Microsoft Advertising Certification
• Experience with product feed management and shopping campaigns
• Familiarity with bid automation tools or scripts
• Experience in retail, eCommerce, or high-volume environments
• Experience collaborating in a matrixed organization

We Offer:

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.

Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law