Manager, Search Engine Marketing (SEM) Quill

Staples Advantage Canada; Framingham (MA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible PTO

Holiday schedule

Discounts

401(k) match

Wellness programs

Job summary

Quill seeks a Manager, Search Engine Marketing to lead its paid search strategy and performance across Google Ads and Microsoft Advertising. You will own day-to-day SEM health and drive optimization, working with an external agency and cross-functional partners.

The role requires analytical rigor, ownership mindset, and the ability to influence without formal authority, with a hybrid in-office/remote schedule and a focus on customer acquisition and profitability.

Qualifications

• Bachelor's degree in marketing, business, economics or analytics.
• Seven or more years of paid search or performance marketing experience.
• Hands-on experience building, managing, optimizing, and reporting on paid search and Shopping campaigns.
• Experience managing or influencing scaled SEM programs with budget oversight.

Responsibilities

• Own the day-to-day health and performance of Quill’s paid search across Google Ads and Microsoft Advertising.
• Lead the agency team responsible for SEM execution by setting priorities and evaluating deliverables.
• Analyze performance drivers across queries, campaigns, products, audiences, devices, geographies, bids, budgets and feed health.

Skills

SEM expertise

Project management

Analytical thinking

Communication

Ownership

Education

Bachelor's degree

Tools

Google Ads

Microsoft Advertising

Job description

Manager, Search Engine Marketing (SEM) - Quill

This position is a minimum of 4 days in office with flexibility for remote work on Fridays.

Quill is a valuable part of the Staples family of brands. Since 1956, Quill has held its position as a leader in office supplies.

Acquired by Staples in 1998, Quill delivers the essential services, solutions, and award-winning customer support to help our customers - and our people - thrive. When you partner with Quill, as a customer or as an associate, every workday is more rewarding.

From paper, ink & toner, to technology and custom print, we deliver the right products at the right value, plus an unmatched assortment of over 900 instant rewards available with every order.

Quill is seeking a Manager, Search Engine Marketing to lead the day-to-day strategy, execution, performance management, and optimization of its paid search program across Google Ads and Microsoft Advertising, including Search and Shopping/PLA campaigns. This role serves as Quill’s internal SEM owner and is accountable for ensuring the channel operates with strong analytical discipline, agency accountability, execution rigor, and alignment to acquisition, order growth, profitability, and customer value goals.

This is a manager-level individual contributor role with no direct reports today, but it requires leadership through influence, including directing external agency resources, coordinating cross-functional partners, and serving as a senior performance marketing thought partner across Growth Marketing forums.

What You'll Be Doing

• Own the day-to-day health and performance of Quill’s paid search program across Google Ads and Microsoft Advertising, including Search and Shopping/PLA campaigns.
• Lead the agency team responsible for SEM execution by setting priorities, defining deliverables, reviewing work quality, tracking commitments, and ensuring resources remain focused on the highest-value opportunities.
• Conduct regular in-platform analysis to identify performance drivers and opportunities across queries, campaigns, products, audiences, devices, geographies, bids, budgets, impression share, CPC, conversion, feed health, and other relevant dimensions.
• Diagnose unexpected performance changes quickly, develop hypotheses, isolate root causes, coordinate corrective actions, and escaly material risks as needed.
• Own SEM pacing and tactical budget decisions within approved investment plans and established guardrails.
• Develop and maintain an SEM testing and optimization roadmap covering campaign structure, bidding, creative, landing pages, feeds, promotional execution, and platform capabilities.
• Partner with Marketing Analytics to connect platform performance to customer economics, lifetime value, incrementality, and broader business outcomes.
• Create clear performance readouts, recommendations, and action plans for Growth Marketing leadership and cross-functional stakeholders.

What You Bring to the Table

• Strong SEM judgment and hands-on platform depth to independently evaluate performance, challenge recommendations, and diagnose issues.
• Excellent project and program management skills with the ability to coordinate campaigns, promotions, deadlines, assets, dependencies, and stakeholders.
• Strong analytical and quantitative skills with the ability to build hypotheses, work through platform data, and translate findings into business actions.
• High ownership, strong problem-solving instincts, and a bias for early issue detection and timely escalation.
• Strong written and verbal communication skills, including the ability to influence peers, partners, and stakeholders without formal authority.
• Comfort working in a performance-oriented environment with changing platforms, business priorities, and operating conditions.
• Genuine interest in performance marketing, customer acquisition, e-commerce, and continuous improvement.

What's needed- Basic Qualifications:

• Bachelor's degree in marketing, business, economics, analytics, or a related field.
• Seven or more years of progressive paid search or performance marketing experience, including demonstrated ownership of scaled SEM programs.
• Hands-on experience building, managing, optimizing, analyzing, and reporting on paid search and Shopping campaigns.
• Experience managing or materially influencing scaled SEM programs, including budget oversight, optimization, and performance management.
• Experience managing or materially influencing scaled SEM programs; experience with a significant monthly media budget is strongly preferred.
• Advanced working knowledge of Google Ads or Microsoft Advertising, including Search, Shopping/PLA, automated bidding, campaign structure, query analysis, and budget management.
• Experience with retail, e-commerce, B2B lead generation, distribution, or other performance marketing environments.
• Strong Excel proficiency and demonstrated ability to independently analyze large or complex platform data sets.
• Experience with testing and experimentation, including forming hypotheses, defining success criteria, and translating results into improvements in strategy or execution.

What's needed- Preferred Qualifications:

• Prior direct people-management experience or substantial formal coaching or mentoring responsibility.
• Working knowledge of paid social and SEO sufficient to contribute meaningfully in cross-channel discussions and identify areas of overlap with paid search.
• Experience partnering with analytics teams on lifetime value, incrementality, attribution, customer segmentation, or marginal-return analysis.
• Experience using SQL, business intelligence tools, or other analytical tools beyond spreadsheet analysis.
• B2B e-commerce or business-customer acquisition experience.

We Offer:

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!https://careers.staples.com/Staples-Life/Benefits

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.