Paid Search Project Manager — Growth & Performance

Staples; Framingham (MA); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Discounts

401(k) match

Wellness programs

Job summary

Staples is seeking a Project Manager, Paid Search to plan, execute, and optimize PPC campaigns across Google Ads and Microsoft Advertising. You will partner with Marketing, Merchandising, Analytics, and Pricing to align campaigns with business priorities and drive measurable growth.

The role requires a proactive, analytical self-starter with strong organizational skills. 2+ years in analytics-heavy roles, proficiency in Excel, and experience with paid search and campaign structuring.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 2+ years in analytics-heavy role (marketing, analytics, finance, or economics).
• Experience managing paid search campaigns on Google Ads and/or Microsoft Advertising.
• Experience optimizing campaigns against KPIs such as CTR, CPC, CPA, and ROAS.
• Experience with keyword research, bid management, and campaign structuring.
• Proficiency in Microsoft Excel including pivot tables and VLOOKUP.

Responsibilities

• Execute and optimize paid search campaigns across Google Ads and Microsoft Advertising.
• Partner cross-functionally with Marketing, Merchandising, Analytics, and Pricing to align campaigns with business priorities.
• Manage campaign structure, bid strategy, and budget pacing.
• Monitor performance against KPIs (CTR, CPC, CPA, ROAS).
• Develop reporting and provide performance insights and recommendations.
• Support testing initiatives across ad copy, targeting, and bidding strategies.
• Align campaigns with promotions and product priorities.

Skills

Self-starter

Time management

Analytical thinking

Attention to detail

Communication

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Tools

Google Ads

Microsoft Advertising

Google Merchant Center

Adobe Analytics

Tableau

Power BI

Excel

Job description

Staples is seeking a Project Manager, Paid Search to plan, execute, and optimize PPC campaigns across Google Ads and Microsoft Advertising. You will partner with Marketing, Merchandising, Analytics, and Pricing to align campaigns with business priorities and drive measurable growth.

The role requires a proactive, analytical self-starter with strong organizational skills. 2+ years in analytics-heavy roles, proficiency in Excel, and experience with paid search and campaign structuring.