Role Summary
Lead the definition, planning, and execution of the Software-Defined Vehicle (SDV) strategy and roadmap, aligning regional and global objectives to deliver next-generation connected vehicle capabilities. Drive cross-functional collaboration across business, engineering, IT, and digital teams while enabling scalable SDV platforms, connected services, and lifecycle management.
Key Responsibilities
- Define and drive the Software-Defined Vehicle (SDV) vision, strategy, and execution roadmap aligned with global OEM objectives.
- Translate business goals into prioritized SDV initiatives, programs, and milestones.
- Lead phased SDV transformation across vehicle platforms, applications, and lifecycle capabilities.
- Benchmark industry and competitor SDV strategies to maintain technological leadership and competitiveness.
- Establish long-term plans for software-driven vehicle innovation and digital services.
2. Cross-Functional Program Planning
- Identify, define, and prioritize SDV use cases including:
- Infotainment Systems
- Over-the-Air (OTA) Updates
- Digital Key Solutions
- Connected Vehicle Services
- Collaborate with product management, engineering, business, and digital teams to define priorities and delivery plans.
- Define program KPIs, success metrics, and value realization targets.
- Establish governance frameworks, milestone tracking, risk management, and executive reporting mechanisms.
- Partner with engineering teams to define and evolve SDV architecture covering:
- Central Compute Platforms
- Zonal Architecture
- Vehicle Operating Systems
- Middleware Platforms
- APIs and Service Integration
- OTA Infrastructure
- Ensure alignment with industry-leading SDV ecosystems and platforms such as:
- Enable hardware-software decoupling for scalable software deployment and feature delivery.
4. Ecosystem & Partner Management
- Drive collaboration with:
- Global engineering teams
- Business stakeholders
- Tier-1 suppliers
- Lead joint planning activities and ensure integration alignment across the partner ecosystem.
- Facilitate strategic partnerships supporting SDV platform development and deployment.
5. Connected Operations & Lifecycle Management
- Define and manage vehicle lifecycle capabilities including:
- OTA Software Updates
- Feature Activation/Deactivation
- Subscription-Based Features
- Software Monetization Models
- Release Management
- Feature Rollout Planning
- Post-Launch Monitoring
- Utilize vehicle and customer data analytics to improve feature adoption and operational performance.
6. Business Case Development & Value Realization
- Develop and maintain business cases and ROI models supporting:
- ECU Consolidation
- Cost Optimization
- Software Reuse
- Subscription Revenue
- Align SDV investments with:
- Vehicle Volumes
- Pricing Models
- Customer Lifetime Value (CLV)
- Track benefits realization against business objectives and targets.
7. Capability Building & Organizational Development
- Assess capability gaps and drive development in:
- Embedded Software Engineering
- DevOps
- Validation & Testing Frameworks
- Support establishment of:
- SDV Innovation Labs
- Simulation & Validation Platforms
- Promote SDV best practices, standards, and organizational readiness.
Required Qualifications
Experience
- 10+ years of experience in:
- Automotive Product Planning
- Program Management
- Connected Vehicle Programs
- Software-Defined Vehicle (SDV) Initiatives
- Experience with OEMs or Tier-1 suppliers preferred.
- Proven track record in developing and executing large-scale technology roadmaps.
Education
- Bachelor's Degree in Engineering, preferably in:
- Computer Science Engineering
- Electronics & Communication Engineering
- Master's degree preferred.
SDV & Connected Vehicle Expertise
Strong understanding of
- Software-Defined Vehicle (SDV) Architecture
- Zonal ECU Architectures
- Middleware Platforms
- Cloud Integration
Platform Knowledge
Exposure to
- Android Automotive
- Cloud Ecosystems
- API and Service-Oriented Architectures
- Experience leading cross-functional programs involving:
- Business Teams
- Engineering Organizations
- IT Functions
- Digital Transformation Teams
- Strong program governance, planning, risk management, and stakeholder alignment capabilities.
- Ability to execute global platform strategies while addressing regional market requirements.
Connected Vehicle Lifecycle Management
Experience in
- OTA Release Planning
- Post-Launch Analytics & Monitoring
Business & Commercial Acumen
Ability to develop and evaluate ROI models around
- ECU Consolidation Savings
- Software Reuse Benefits
- Software Feature Monetization
- Vehicle & Product Lifecycle
Stakeholder Management
Strong experience managing and influencing
- Regional Organizations
- Engineering and Product Stakeholders
- External Technology Partners
- Cross-Regional Governance
- Strategic Partnership Management
Preferred Qualifications
- Experience with QNX and Android Automotive ecosystems.
- Exposure to SDV platform transformation programs.
- Knowledge of cloud-native vehicle software architectures.
- Experience in connected vehicle business models and software monetization strategies.