Key Responsibilities
- Define and drive the Software-Defined Vehicle (SDV) vision, strategy, and execution roadmap aligned with global OEM objectives.
- Translate business goals into prioritized SDV initiatives, programs, and milestones.
- Lead phased SDV transformation across vehicle platforms, applications, and lifecycle capabilities.
- Benchmark industry and competitor SDV strategies to maintain technological leadership and competitiveness.
- Establish long-term plans for software-driven vehicle innovation and digital services.
2. Cross-Functional Program Planning
- Identify, define, and prioritize SDV use cases including:
- Infotainment Systems
- Over-the-Air (OTA) Updates
- Digital Key Solutions
- Connected Vehicle Services
- Collaborate with product management, engineering, business, and digital teams to define priorities and delivery plans.
- Define program KPIs, success metrics, and value realization targets.
- Establish governance frameworks, milestone tracking, risk management, and executive reporting mechanisms.
- Partner with engineering teams to define and evolve SDV architecture covering:
- Central Compute Platforms
- Zonal Architecture
- Vehicle Operating Systems
- Middleware Platforms
- APIs and Service Integration
- OTA Infrastructure
- Ensure alignment with industry-leading SDV ecosystems and platforms such as:
- Enable hardware-software decoupling for scalable software deployment and feature delivery.
4. Ecosystem & Partner Management
- Drive collaboration with:
- Global engineering teams
- Business stakeholders
- Tier-1 suppliers
- Lead joint planning activities and ensure integration alignment across the partner ecosystem.
- Facilitate strategic partnerships supporting SDV platform development and deployment.
5. Connected Operations & Lifecycle Management
- Define and manage vehicle lifecycle capabilities including:
- OTA Software Updates
- Feature Activation/Deactivation
- Subscription-Based Features
- Software Monetization Models
- Release Management
- Feature Rollout Planning
- Post-Launch Monitoring
- Utilize vehicle and customer data analytics to improve feature adoption and operational performance.
6. Business Case Development & Value Realization
- Develop and maintain business cases and ROI models supporting:
- ECU Consolidation
- Cost Optimization
- Software Reuse
- Subscription Revenue
- Align SDV investments with:
- Vehicle Volumes
- Pricing Models
- Customer Lifetime Value (CLV)
- Track benefits realization against business objectives and targets.
7. Capability Building & Organizational Development
- Assess capability gaps and drive development in:
- Embedded Software Engineering
- DevOps
- Validation & Testing Frameworks
- Support establishment of:
- SDV Innovation Labs
- Simulation & Validation Platforms
- Promote SDV best practices, standards, and organizational read