- Enhances user experience (UX) and site navigation to increase conversion rates, click-through rates, and add-to-cart metrics.
- Refreshes and updates the online store with high-quality content, ensuring an aesthetically pleasing and up-to-date shopping experience.
- Work with B2B team and HQ , developing strong partnership to unlock additional opportunities for enhanced SMB campaigns.
Top Skills
- Process Improvement
- Agile
- Quality Assurance
Key Responsibilites/Requirements
Creative & Campaign Management:
Website Optimization
- Enhances user experience (UX) and site navigation to increase conversion rates, click-through rates, and add-to-cart metrics.
- Refreshes and updates the online store with high-quality content, ensuring an aesthetically pleasing and up-to-date shopping experience.
- Work with B2B team and HQ , developing strong partnership to unlock additional opportunities for enhanced SMB campaigns.
Product Launches & Campaigns
- Manages the digital merchandising strategies for new product launches, seasonal promotions, and campaigns, aligning with overall Samsung marketing strategies.
- Develop and implement comprehensive tracking systems for all marketing campaigns.
- Maintains a 52-week marketing calendar, ensuring key inputs across SMB marketing initiatives.
- Generate detailed reports on campaign deliverables and KPIs to highlight areas of success and opportunities for improvement.
Data-Driven Decision Making
- Analyzes site performance, sales data, and customer insights to identify growth opportunities and optimize the customer journey.
- Experience tracking and planning for site merchandising updates based on pricing, offer changes and available inventory.
Collaboration
- Partners with Product, Category Management, Marketing, and Engineering teams to launch new site features and align on marketing initiatives.
- Communicate with the leadership team on key deliverables and objectives, campaign reports and post mortems.
- Ensure regular communication of project status, risks, and opportunities to all stakeholders.
Skills And Qualifications
- 7+ years of experience in ecommerce marketing operations, with a proven track record of process optimization and technology management.
- Strong understanding of marketing technologies (e.g., CRM, marketing automation, analytics platforms ie Adobe Analytics).
- Excellent analytical skills with the ability to interpret data and derive actionable insights.
- Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.
- Experience working with marketing to drive eCommerce merchandising and sales.
- Strong eCommerce experience required.
- Preferred experience in large retail eCommerce organizations.
- Proficiency in ecommerce platforms, data analytics tools, and CRM software.
- Strong understanding of creative and copy design principles, to be able to direct development and provide ongoing recommendations and feedback for improvement to the creative agency.
Education
- Bachelors degree in Marketing, Communications, or related field, preferred.
Experience
- Platform Operations: Oversee new product launches, content updates, and monthly promo setups across the SMB-specific sections of Samsung.com.
- Project Delivery: Lead digital innovation and system enhancement projects from ideation through go-live, ensuring scope and timelines are met.
- Business Growth: Drive SMB revenue generation, increase Average Order Value (AOV), and improve conversion rates by optimizing online user experiences.
- Stakeholder Management: Collaborate across cross-functional teams (IT, Corporate Marketing, Data Insights, and Sales Divisions) to secure decisions and maintain execution trackers.
- Analytics: Define and monitor KPIs, manage operational budgets, and build dashboards to measure the success of SMB-specific initiatives.
Qualifications & Requirements
- Experience: (3+ to 5+) years of experience in digital transformation, e-commerce operations, or project management (preferably within the retail or tech electronics industry).
- Technical Skills: Proficiency in project management and CRM tools (JIRA, Smartsheet, Excel) and familiarization with e-commerce platforms (like SAP Hybris).
- Soft Skills: Exceptional communication, ability to synthesize complex data for senior leadership, and strong problem-solving capabilities in high-pressure environments.
Schedule: Fully onsite
*BEELINE JD*
Summary
The main function of a non-IT project manager is to plan, direct, or coordinate activities in such fields as engineering, research and development, financial systems and product roll‑out, etc or any other non-IT based project.
Job Responsibilities
- Coordinate projects, making detailed plans to accomplish goals and directing the integration of technical activities.
- Present and explain proposals, reports and findings to clients.
- Analyze technology, resource needs and market demand, to plan and assess the feasibility of projects.
- Confer with management, production and marketing staff to discuss project specifications and procedures.
- Review and recommend or approve contracts and cost estimates.
Skills
- Verbal and written communication skills, problem solving skills, attention to detail and interpersonal skills.
- Ability to work independently and manage one's time.
- Knowledge of production processes, quality control, costs and other techniques for maximizing the effective manufacture and distribution of goods.
- Knowledge of business and management principles involved in strategic planning, resource allocation, and production methods.
- Knowledge of computer software, such as MS Word, MS PowerPoint, MS Project, Visio etc.
Education/Experience
- Bachelor's degree in business administration or a related field.
- PMI or PMP certification preferred.