Programs Digital Marketing Lead

Arizona Commerce Authority; Phoenix (AZ); Presencial; USD 70.000 - 85.000; Jornada completa

Descripción de la vacante

The Arizona Commerce Authority is seeking a Digital Marketing Manager, Programs, to lead hands-on email marketing, website content, and digital event promotion across ACA’s program departments. This role partners with Program Managers to translate priorities into content, campaigns, and timely deliverables for Arizona businesses and partners.

Based in Phoenix, this in-office position requires strong project management, expertise in marketing technology, and collaboration across Marcomm and

Formación

• Bachelor’s degree in marketing, communications, journalism, business, or a related field, or an equivalent combination of education and relevant experience.
• Minimum five (5) years of relevant marketing experience, including substantial hands-on responsibility for email campaigns, website content, and event promotion.
• Hands-on experience with an email marketing automation platform, preferably Pardot, and with a CRM, preferably Salesforce.
• Experience building and maintaining digital event registration, campaigns, and related marketing communications in a CMS such as Umbraco.
• Strong writing, editing, and proofreading skills, including website copy, email content, subject lines, and preview copy and content.
• Proven record of managing multiple projects and deadlines, working independently in a fast-changing environment, and meeting recurring send and event schedules.

Responsabilidades

• Update, and maintain azcommerce.com program pages, event pages, landing pages, microsites, forms, and media assets in Umbraco.
• Write and edit clear, audience-appropriate website content that supports program and event objectives.
• Coordinate website updates, form connections, and event integrations with external marketing/agency and technology partners.
• Maintain Board of Directors website content and publish approved agendas and meeting minutes within established deadlines.
• Manage content proofing and stakeholder approvals through Ziflow.
• Plan, write, build, proof, schedule, and deploy recurring and program-specific email campaigns for programs/teams utilizing Marketing Cloud Account Engagement (Pardot).
• Confirm marketing campaign objectives, audience segments, deliverables, and approval requirements with Program Managers or other stakeholders.
• Run recurring sends on their set rhythms: weekly event digests, bi-weekly and monthly newsletters, quarterly newsletters, and program-specific campaigns.
• Track open rates and results for each send in the weekly report and department trackers; monitor performance and recommend improvements to content, timing, segmentation, and engagement.
• Collaborate with the Research and Data Analytics teams to maintain accurate Salesforce campaign records, audience lists, form data, and reporting.

Conocimientos

Email marketing

Website content

Campaign management

Project management

Content writing

Communication

Educación

Bachelor's degree in Marketing/Communications/Journalism/Business

Herramientas

Umbraco

Pardot

Salesforce

Ziflow

Eventbrite

SharePoint

Descripción del empleo

The Arizona Commerce Authority is seeking a Digital Marketing Manager, Programs, to lead hands-on email marketing, website content, and digital event promotion across ACA’s program departments. This role partners with Program Managers to translate priorities into content, campaigns, and timely deliverables for Arizona businesses and partners.

Based in Phoenix, this in-office position requires strong project management, expertise in marketing technology, and collaboration across Marcomm and