Programmatic Yield Strategist

Vaco Recruiter Services; New York (NY); Hybrid; USD 65,000 - 75,000; Full time

Job summary

Well-Known Media/Advertising Organization is seeking a Programmatic Digital Marketing Analyst in New York City. The role focuses on managing, monitoring, and optimizing digital campaigns across multiple channels to maximize ROI.

The ideal candidate is analytical, detail-oriented, and collaborative, with 1+ year in programmatic trading and strong Excel/Power BI skills. This is a hybrid role with two onsite days per week.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, Analytics or related field.
• 1+ year of experience in programmatic trading, digital campaign management, or digital advertising.
• Experience managing digital campaigns across programmatic platforms; video advertising preferred.
• Strong analytical skills to interpret data and optimize performance.
• Proficiency with Microsoft Excel; Power BI or similar analytics tools a plus.

Responsibilities

• Manage and optimize programmatic ad campaigns across CTV, display, video, and audio.
• Monitor KPIs and implement optimization strategies to improve ROI.
• Analyze data to identify trends and opportunities for performance gains.
• Adjust bidding, pacing, frequency, targeting, and inventory allocation.
• Collaborate with Ad Operations and internal teams to resolve issues.

Skills

Analytical skills

Excel

Power BI

Written & verbal communication

Education

Bachelor's degree in Marketing, Advertising, Communications, Business, Analytics

Tools

Excel

Power BI

Job description

Well-Known Media/Advertising Organization is seeking a Programmatic Digital Marketing Analyst in New York City. The role focuses on managing, monitoring, and optimizing digital campaigns across multiple channels to maximize ROI.

The ideal candidate is analytical, detail-oriented, and collaborative, with 1+ year in programmatic trading and strong Excel/Power BI skills. This is a hybrid role with two onsite days per week.