Programmatic Yield Analyst

Vaco Recruiter Services; New York (NY); Hybrid; USD 65,000 - 75,000; Full time

Job summary

Well-Known Media/Advertising Organization is seeking a Programmatic Digital Marketing Analyst in New York City. The role focuses on managing, monitoring, and optimizing digital campaigns across multiple channels to maximize ROI.

The ideal candidate is analytical, detail-oriented, and collaborative, with 1+ year in programmatic trading and strong Excel/Power BI skills. This is a hybrid role with two onsite days per week.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, Analytics or related field.
• 1+ year of experience in programmatic trading, digital campaign management, or digital advertising.
• Experience managing digital campaigns across programmatic platforms; video advertising preferred.
• Strong analytical skills to interpret data and optimize performance.
• Proficiency with Microsoft Excel; Power BI or similar analytics tools a plus.

Responsibilities

• Manage and optimize programmatic ad campaigns across CTV, display, video, and audio.
• Monitor KPIs and implement optimization strategies to improve ROI.
• Analyze data to identify trends and opportunities for performance gains.
• Adjust bidding, pacing, frequency, targeting, and inventory allocation.
• Collaborate with Ad Operations and internal teams to resolve issues.

Skills

Analytical skills

Excel

Power BI

Written & verbal communication

Education

Bachelor's degree in Marketing, Advertising, Communications, Business, Analytics

Tools

Excel

Power BI

Job description

Client: Well-Known Media/Advertising Organization
Role: Programmatic Digital Marketing Analyst
Salary: $65,000-$75,000 annually + Benefits
Location: New York City, NY
Hybrid 2 days a week onsite
Hours: 9:00am - 5:00pm

Position Summary

The Digital Programmatic Campaign Trader is responsible for managing, monitoring, and optimizing digital advertising campaigns to maximize campaign performance, revenue, and return on investment (ROI). This role combines campaign execution, data analysis, and strategic optimization across multiple digital channels, using programmatic buying platforms to achieve client objectives.

The ideal candidate is analytical, detail-oriented, and thrives in a fast-paced environment, using data-driven insights to improve campaign performance while collaborating with cross-functional teams.

Key Responsibilities

• Manage and optimize programmatic advertising campaigns across Connected TV (CTV), display, video, and audio channels.
• Monitor campaign performance against key performance indicators (KPIs) and implement optimization strategies to improve delivery, efficiency, and ROI.
• Analyze campaign data to identify trends, opportunities, and performance improvements.
• Adjust bidding strategies, pacing, ad frequency, targeting, and inventory allocation to maximize results.
• Identify and resolve campaign setup, delivery, and performance issues in collaboration with Ad Operations and other internal teams.
• Maintain campaign quality, profitability, and inventory efficiency while minimizing delivery risks.
• Utilize data analysis tools, including Excel and business intelligence platforms, to organize, interpret, and report on large datasets.
• Prepare performance reports and communicate campaign insights and recommendations to internal stakeholders.
• Develop a strong understanding of programmatic advertising technologies and industry best practices.
• Support campaign planning by recommending achievable performance goals and optimization strategies.
• Continuously learn new technologies, automation tools, and platform capabilities to improve campaign efficiency.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, Analytics, or a related field.
• Minimum of 1 year of experience in programmatic trading, digital campaign management, or digital advertising.
• Experience managing digital campaigns across programmatic platforms; video advertising experience is preferred.
• Strong analytical skills with the ability to interpret campaign data and optimize performance.
• Proficiency with Microsoft Excel, including data analysis and reporting; experience with Power BI or similar analytics tools is a plus.
• Understanding of digital advertising metrics, bidding strategies, and campaign optimization techniques.
• Strong written and verbal communication skills.
• Excellent organizational skills with strong attention to detail.
• Ability to manage multiple campaigns and priorities in a deadline-driven environment.
• Self-motivated with strong problem-solving and critical-thinking abilities.

Preferred Skills

• Knowledge of programmatic advertising platforms and demand-side platforms (DSPs).
• Experience with campaign automation, APIs, or advertising technologies.
• Familiarity with digital media channels, including display, video, audio, and Connected TV (CTV).
• Ability to collaborate effectively across cross-functional teams.
• Passion for digital media, advertising technology, and continuous learning.