Programmatic Growth Specialist

The Walt Disney Company; New York (NY); On-site; USD 77,000 - 103,000; Full time

Job summary

The Walt Disney Company is seeking a Specialist, Programmatic Media (ESPN) to drive paid acquisition and performance marketing for ESPN's DTC offerings and the Disney Bundle. You will help plan, activate, and optimize programmatic campaigns across display, video, and other formats with a focus on subscriber growth and efficiency.

The role collaborates with Brand Marketing, Creative, and external media partners, supporting live sports moments and audience testing while delivering measurable

Qualifications

• 2+ years of programmatic experience.
• Direct response experience required.
• Hands-on with DV360 and/or Yahoo DSP.
• Familiar with programmatic buying, audience creation and optimization.
• Knowledge of CM, Adobe Analytics and Kochava tracking tools.
• Ability to make data-driven decisions to improve performance.
• Strong communicator in a fast-paced environment.
• Passion for sports and entertainment.

Responsibilities

• Support programmatic and digital media growth strategies for ESPN DTC subscriber growth.
• Contribute to media strategy within programmatic and digital channels.
• Execute campaigns around live sports to meet direct response goals.
• Monitor performance, optimize budgets, report insights.
• Test new programmatic opportunities and partner with DSPs/publishers.
• Collaborate with cross-channel teams to align performance trends.
• Coordinate with agencies to meet deadlines.
• Support live sports events with large-scale activation.

Skills

Programmatic advertising

Direct response

DV360 / Yahoo DSP

Campaign management

Analytics tools (CM, Adobe, Kochava)

Data-driven decisions

Cross-functional coordination

Sports enthusiasm

Tools

DV360

Yahoo DSP

Campaign Manager

Adobe Analytics

Kochava

Job description

The Walt Disney Company is seeking a Specialist, Programmatic Media (ESPN) to drive paid acquisition and performance marketing for ESPN's DTC offerings and the Disney Bundle. You will help plan, activate, and optimize programmatic campaigns across display, video, and other formats with a focus on subscriber growth and efficiency.

The role collaborates with Brand Marketing, Creative, and external media partners, supporting live sports moments and audience testing while delivering measurable