Programmatic Digital Marketing Strategist & Campaign Optimizer

Confidential; West Palm Beach (FL); On-site; USD 70,000 - 90,000; Full time

Job summary

Confidential in West Palm Beach, FL seeks a skilled digital marketing strategist with programmatic trading experience, preferably with DV360/DBM/DCM. You will manage programmatic and social campaigns, digital media buying, budgeting, and asset uploads to drive performance.

Join the Digital Ads team focusing on media planning, optimization, and ad/creative organization. You will collaborate across departments to optimize spend and deliver insightful campaign reports.

Qualifications

• Minimum 1 year of hands-on experience with a DSP/ad buying platform.

Responsibilities

• Manage programmatic campaigns, social media campaigns, and digital media buying.
• Upload display, YouTube and OTT/CTV video ads and adjust budgets.
• Actively optimize budget management, ad pacing and overall campaign spend.
• Analyze campaign reports to ensure ads are serving correctly.
• Execute programmatic campaigns from setup to reports.

Skills

DSP experience

Google Analytics

YouTube Ads

UTMs

Excel

Budget management

Campaign trafficking

Communication skills

Tools

DV360/Display & Video 360

DoubleClick

TradeDesk

DataXu

Google Data Studio

Job description

Confidential in West Palm Beach, FL seeks a skilled digital marketing strategist with programmatic trading experience, preferably with DV360/DBM/DCM. You will manage programmatic and social campaigns, digital media buying, budgeting, and asset uploads to drive performance.

Join the Digital Ads team focusing on media planning, optimization, and ad/creative organization. You will collaborate across departments to optimize spend and deliver insightful campaign reports.