Programmatic Campaign Architect

Good Apple

New York (NY)

On-site

USD 60,000 - 90,000

Full time

10 days ago

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Job summary

Good Apple is seeking an Assistant Strategist, Programmatic, to join its growing Programmatic team in New York. You will help develop, launch, and optimize cross-channel campaigns across DSPs, ensure accurate reporting, and collaborate with analytics and SEM teams to meet client objectives.

Ideal candidates have hands-on experience with programmatic platforms, strong analytics, and a passion for digital media.

Qualifications

3+ months of work or internship experience in media planning/buying.
Interest in Digital Media and analytics.
Strong problem-solving and analytical skills; Google Analytics a plus.
Advanced computer skills: Excel, PPT; comfortable with formulas and pivot tables.
Willingness to learn and master an ad tech platform.
Desire to work on pharma and e-commerce brands.
Digital ad certifications a plus.

Responsibilities

Develop, launch and optimize cross-channel campaigns on DSPs (Trade Desk, DV360, PulsePoint).
Provide reliable daily, weekly, and monthly campaign reporting.
Monitor real-time data, identify issues or opportunities, and optimize performance.
Launch and manage campaigns across multiple platforms; assist in bidding strategies.
Learn ad operations to ensure creative specs and policies are followed.
Collaborate with external partners and internal analytics teams on issues.
Perform monthly accruals and update campaign spend projections.
Write POVs and summaries on industry events and partner updates.
Develop technical skills across ad platforms and data partners.