Programmatic Analyst

Click Here Digital?; Baton Rouge (LA); On-site; USD 52,000 - 76,000; Full time

Job summary

Click Here Digital? seeks a Programmatic Media Buyer (DV Analyst) to manage a diverse client portfolio. You will be a subject matter expert in programmatic solutions, including DV360 and Google Analytics, and collaborate with account managers on strategies and optimization.

You will analyze campaigns, run A/B tests, generate client-facing reports, and stay current on industry trends. The role emphasizes precision, audience segmentation, and data-driven recommendations.

Qualifications

• 1–2 years of Paid Media experience.
• Strong understanding of programmatic advertising.
• Experience using Google Analytics, DV360 (Display & Video 360).
• Excellent written and verbal communication skills.
• Strong quantitative and analytical abilities with data interpretation.
• Ability to work independently and in a fast-paced environment.
• Excellent time-management and organizational skills.
• Proficient in Microsoft Office/Google Workspace.

Responsibilities

• Implement and manage programmatic campaigns across DV360, CM360, StackAdapt, and more.
• Analyze campaigns to identify trends, insights, and optimization opportunities.
• Maintain attention to detail on ad copy, logos, graphics, budget, and scope.
• Collaborate with account managers on strategy, performance, and improvements.
• Work with cross-functional teams to plan audience segmentation and retargeting.
• Ensure campaigns are set up correctly and landing pages match.
• Run A/B tests to evaluate creatives, formats, and messaging.
• Generate reports to track performance and communicate findings.
• Monitor CRM daily for tasks and ensure completion.
• Maintain performance standards across accounts.
• Analyze large data subsets and provide client-facing feedback.
• Stay current on industry trends and best practices.

Skills

Paid media

Programmatic ads

Google Analytics

DV360

Communication

Analytics

Time management

Workspace

Teamwork

Tools

DV360

StackAdapt

The Trade Desk

Google Analytics

Google Tag Manager

Studio

Google Web Designer

Job description

A Programmatic Media Buyer (DV Analyst) will manage a portfolio of clients in a variety of industries and verticals. The ideal candidate will be a subject matter expert in Programmatic advertising and solutions (ex. DV360, CM360, Google Analytics, Google Tag Manager, Studio, & Google Web Designer).

Job Responsibilities:

Implement and manage programmatic advertising campaigns across platforms (DV360, CM360, StackAdapt, Google Analytics, etc.)

Analyze programmatic campaigns to identify trends, insights, and optimization opportunities.

Maintain high attention to detail in regard to ad copy, logos, graphics, budget and scope of work.

Collaborate closely with account managers on campaign strategies, performance and recommendations for improvement.

Collaborate with cross-functional teams to develop strategies for audience segmentation, retargeting, and personalized messaging.

Ensure campaign is properly set up and that all ads being sent to the correct landing page

Conduct A/B tests to evaluate the effectiveness of different creatives, ad formats and messaging strategies.

Generate regular reports to track campaign performance and communicate key findings.

Monitor CRM daily for assigned tasks and ensure completion of tasks.

Maintain performance standards on all assigned accounts.

Analyze large subsets of data and provide client-facing feedback and reports.

Stay current on industry trends, best practices and technologies in programmatic advertising.

Other Duties may be assigned

Required Qualifications:

• 1-2 years of Paid Media experience
• Experience and strong understanding of programmatic advertising.
• Experience using industry tools such as Google Analytics, DV360 (Display & Video 360)
• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
• Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• Excellent time-management and organizational skills
• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)

Preferred Qualifications:

• Agency experience
• Google certifications (Google Analytics, Google Ads)
• Experience with programmatic DSPs such as StackAdapt, The Trade Desk or similar
• Experience with paid search, paid social media, or CTV
• Experience in automotive, legal, and/or medical verticals
• Strong understanding of advertising and marketing principles, particularly for online audiences