Programmatic Account Strategist

Viant Technology; New York (NY); On-site; USD 80,000 - 95,000; Full time

Benefits offered by this job

Fully paid health insurance

Paid parental leave

Unlimited paid time off

Job summary

A progressive advertising technology company is seeking a Programmatic Account Strategist in New York. This role involves building client relationships, optimizing campaigns, and providing strategic recommendations to enhance platform utilization. Ideal candidates will have 2-3 years in account management, strong analytical abilities, and a knack for educating clients. The position offers a competitive salary, paid parental leave, and unlimited PTO.

Qualifications

• 2–3 years of experience in programmatic, account management, or operations roles.
• Solid understanding of programmatic advertising and self-serve DSPs.
• Outstanding troubleshooting, analytical, and problem-solving skills.

Responsibilities

• Build strong client partnerships to facilitate programmatic media buying.
• Manage client campaign portfolios and provide performance oversight.
• Lead campaign launches and deliver ongoing training.

Skills

Problem-solving

Education and training

Analytical skills

Communication skills

Education

BS/BA or equivalent

Tools

HTML

SQL

JavaScript

Job description

Programmatic Account Strategist

Location: New York office

Compensation: $80,000 – $95,000 a year (range estimate; final salary will be based on experience and education)

What You’ll Do

We’re excited to offer a high‑impact opportunity on Viant’s Programmatic/Self‑Serve DSP team for a Programmatic Account Strategist based in our New York office. In this client‑facing role, you’ll serve as a trusted advisor and strategic partner to our self‑service customers—empowering them to get the most out of our self‑serve DSP platform. Your focus will be on driving platform adoption, educating clients on features and best practices, optimizing campaign performance, providing strategic recommendations, and ensuring overall client satisfaction.

This role is ideal for someone who thrives on solving problems, loves educating others, and brings strong product knowledge with an operational mindset. You should be comfortable owning workflows, speaking confidently in front of clients, and serving as a subject‑matter expert on our DSP’s capabilities and innovations. You’ll collaborate cross‑functionally with Sales, Product Management, and Operations teams to deliver measurable success and foster long‑term client relationships.

Day‑to‑Day

• Build Strong Client Partnerships: Form close relationships with customers, serving as their trusted advisor and facilitator for programmatic media buying through the Viant DSP.
• Platform Expertise: Become an expert in the Viant Cloud and Viant DSP platforms, leveraging your knowledge to educate and empower customers at every stage of their journey.
• Campaign Oversight & Optimization: Proactively manage client campaign portfolios—overseeing performance and pacing, surfacing key insights, and ensuring best‑in‑class execution aligned with client goals.
• Client Enablement: Lead campaign launches and deliver ongoing training to help customers build trading expertise and gain independence within the platform.
• Strategic Recommendations: Offer data‑driven recommendations to improve campaign delivery and results. Persistently troubleshoot issues and elevate technical challenges when needed.
• Industry & Product Insight Sharing: Act as a thought leader by sharing relevant Viant and industry updates, and identifying strategic opportunities in media buying and data activation.
• Cross‑Functional Collaboration: Share client feedback and learnings with internal stakeholders to improve platform offerings and client experience.
• Growth & Retention: Support and grow existing client relationships by driving satisfaction, increasing platform adoption, and contributing to revenue and profit growth.
• Operational Excellence: Identify opportunities to enhance team‑wide efficiency and scalability. Champion process improvements and automation initiatives that drive operational success.

Great to Have

• 2–3 years of experience in programmatic, account management, account strategist, technical services, or operations roles.
• Solid understanding of programmatic, ad tech, self‑serve DSPs, SSPs, and PMP networks.
• Outstanding troubleshooting, analytical, and problem‑solving skills.
• Demonstrable passion for learning new technologies.
• Outstanding communication, project management, and presentation skills.
• Excellent organizational skills; process‑oriented, yet entrepreneurial and versatile mindset.
• Great energy, confidence, and passion for working in a fast‑growing technology company transforming the advertising industry.
• Experience with Internet technologies such as HTML, SQL, JavaScript is a plus.
• BS/BA or equivalent; a quantitatively‑oriented degree is a plus.

Life at Viant

Investing in our employees’ professional growth is important to us, but so is investing in their well‑being. Viant was voted one of the best places to work and offers benefits such as fully paid health insurance, paid parental leave, and unlimited paid time off.

Seniority Level

Mid‑Senior Level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Advertising Services

Viant is an equal‑opportunity employer and makes employment decisions on the basis of merit. Viant prohibits unlawful discrimination against employees or applicants based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws.

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