Program Manager, Social Media and Content

Columbus McKinnon; Charlotte (NC); On-site; USD 90,000 - 140,000; Full time

Job summary

Columbus McKinnon seeks a Program Manager, Social Media and Content to lead the global social media strategy and align it with corporate priorities. You will coordinate content planning, publishing, and audience engagement across channels.

You will collaborate with business leaders and cross-functional teams to create compelling content, monitor performance, and report insights to drive continuous improvement while maintaining brand voice and visual identity.

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or related field, or equivalent experience.
• 7+ years of progressive experience in social media management, communications, marketing, public relations, or content development.
• Proven experience managing multiple social media platforms within a corporate environment.
• Experience developing and executing content strategies that drive engagement and brand awareness.
• Strong experience creating content for internal and external audiences.

Responsibilities

• Develop and execute the company’s global social media strategy in alignment with business objectives and brand standards.
• Manage and maintain global social media channels, including content planning, creation, publishing, and audience engagement.
• Partner with business leaders and cross-functional teams to develop content that supports priorities, employee engagement, and brand awareness.
• Create and curate content for internal and external audiences across social, digital, and communication channels.
• Monitor social media performance, industry trends, and brand sentiment, providing insights to improve effectiveness.
• Support corporate, executive, and employee communications initiatives through content development.
• Ensure consistent messaging, brand voice, and visual identity across all platforms.
• Analyze and report on external communication and social media performance metrics to inform strategy.
• Support global communications campaigns and special projects as needed.

Skills

Social media strategy

Content creation

Analytics & reporting

Project management

Cross-functional collaboration

Brand storytelling

Canva design basics

Education

Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or related field

Tools

Canva

Social media management platforms

Job description

Job Summary/Overview

The Program Manager, Social Media and Content is responsible for developing, executing, and continuously enhancing Columbus McKinnon\'s global social media strategy while supporting broader corporate, internal, and external communications initiatives. This role serves as the central point of coordination for all global social media activity, ensuring brand consistency, audience engagement, and alignment with company priorities.

Essential Duties and Responsibilities

• Develop and execute the company\'s global social media strategy in alignment with business objectives and brand standards.


• Manage and maintain global social media channels, including content planning, creation, publishing, and audience engagement.


• Partner with business leaders and cross-functional teams to develop compelling content that supports corporate priorities, employee engagement, and brand awareness.


• Create and curate content for internal and external audiences across social, digital, and communication channels.


• Monitor social media performance, industry trends, and brand sentiment, providing insights and recommendations to improve effectiveness.


• Support corporate, executive, and employee communications initiatives through content development and storytelling.


• Ensure consistent messaging, brand voice, and visual identity across all communication platforms.


• Analyze and report on external communication and social media performance metrics to inform strategy and drive continuous improvement.


• Support global communications campaigns and special projects as needed.

Knowledge, Skills, Competencies, and Abilities

• Exceptional written, verbal, editing, and proofreading skills with the ability to adapt tone and messaging to various audiences.


• Strong knowledge of social media platforms, digital marketing trends, and audience engagement strategies.


• Ability to create compelling content and translate complex topics into clear, concise, and engaging communications.


• Strong analytical skills with the ability to interpret metrics and develop actionable recommendations.


• Experience using social media management, analytics, and media monitoring tools.


• Excellent organizational and project management skills with the ability to manage multiple priorities and deadlines.


• Strong collaboration and relationship-building skills across all levels of the organization.


• Ability to work independently and exercise sound judgment in managing brand and reputational matters.


• Basic graphic design and visual storytelling capabilities utilizing tools such as Canva or similar platforms.

Required Qualifications

• Bachelor\'s degree in Communications, Marketing, Journalism, Public Relations, or a related field, and/or equivalent combination of education and relevant experience.


• 7+ years of progressive experience in social media management, communications, marketing, public relations, or content development.


• Demonstrated experience managing multiple social media platforms within a corporate environment.


• Proven experience developing and executing content strategies that drive engagement and brand awareness.


• Strong experience creating content for internal and external audiences.


• Proficiency with Microsoft Office and social media management platforms.


• Proficiency in Canva or other design software is a plus.


• Willingness to travel domestically and internationally as needed (up to 10%).