Media Manager/Content Creator

Merck General Contracting, LTD; Waco (TX); On-site; USD 52,000 - 78,000; Full time

Benefits offered by this job

Health insurance

PTO

Job summary

Merck General Contracting, LTD seeks a Media Manager/Content Creator to implement, monitor, and analyze all social media activity, marketing strategy, content development, and publishing. They will craft high-quality copy for websites, blogs, social platforms, and marketing materials while learning Merck’s branding and style guide to maximize content impact.

Responsibilities include managing social profiles, leading campaigns, developing SEO plans, creating original content, and collaborating

Qualifications

• Bachelor's Degree required.
• 2+ years of demonstrated success in online content development and social media management.
• Experience in communications, marketing, or public relations.
• High energy and a strong desire to be innovative.
• Proficient in Microsoft Office applications.
• Highly creative; excellent verbal and written storytelling skills.

Responsibilities

• Collaborate with a wide variety of personalities to execute marketing plans and strategy for each business.
• Develop logos, signage, and written copy across all areas of business and manage identities for new entities.
• Monitor and maintain social profiles, lead social media campaigns, and create monthly email marketing campaigns.
• Create, manage, and monitor SEO plans for each entity and develop new online tactics.
• Oversee grassroots marketing efforts, attend local networking events and B2B initiatives.
• Work with executive team to analyze margins and manage a marketing budget.
• Prepare and pitch campaign presentations including costs and outcomes.
• Regularly set, evaluate, and report on goals and effectiveness.
• Photograph events and create original content for social media.
• Other duties as assigned.

Skills

Content creation

Social media management

Copywriting

SEO familiarity

Marketing analysis

Education

Bachelor's Degree in Marketing/Communications

Tools

Microsoft Office

Job description

The Media Manager/Content Creator is responsible for implementing, monitoring, and analyzing all social media activity, marketing strategy, content development, and publishing. They will be responsible for developing high-quality copy for websites, blogs, social media, marketing materials, and other platforms. To do so, they will learn all about and make significant contributions to Merck’s branding and style guide to efficiently maximize the impact of the content they generate.

Responsibilities

• Collaborate with a wide variety of personalities to execute specific marketing plans and strategy for each business
• Develop logos, signage, and written copy across all areas of business and manage the creation of identities for new entities
• Monitor and help maintain each entity's social profiles, lead social media campaigns and day-to-day activities, create monthly email marketing campaigns
• Create, manage, and monitor SEO plan for each entity as well as generating new tactics for improving online communication and response times
• Oversee and execute all aspects of grassroots marketing efforts, attend local community networking events, and business to business initiatives
• Work with executive team to analyze margins, and develop and maintain a marketing budget that achieves and grows desired company profitability
• Prepare and pitch campaign presentations including cost to accomplish the project and expected outcomes
• Regularly set, evaluate, and report on expectations, goals, and effectiveness of efforts
• Photograph events and create original content for social media platforms
• Other duties as assigned

Key Characteristics

• Problem Solver – Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully and develops alternative solutions.
• Organized – Plans and organizes tasks in an efficient productive manner. Focuses on key priorities. Can juggle multiple projects. Pays attention to detail.
• Adaptable – Adjusts quickly to changing priorities. Copes effectively with complexity. Flexes around new ideas, processes, or environments.
• Resilient – Able to spring back and recover quickly from difficult situations.
• Technical – Understand how to use technology and other tools relevant to the job.
• Self-Starter – Takes initiative by jumping into tasks and responsibilities. Ability to thrive with little supervision and asks for assistance when needed.
• Customer Service – Provides “World Class Customer Service” to those that they interact with and serve on a daily basis.

Compensation

• Benefits include health insurance and PTO.

• Bachelor’s Degree required
• 2+ Years of demonstrated success in online content development and social media management
• Experience in a communications, marketing, or public relations
• High energy and a strong desire to be innovative
• Proficient in Microsoft Office applications
• Highly creative; excellent verbal and written storytelling skills