Creative Communications Specialist

Jobtailor; North Carolina; On-site; USD 42,000 - 65,000; Full time

Job summary

Jobtailor is seeking a Content Marketing Associate to help develop content aligned with our public engagement and communications strategy. You will collaborate with internal teams to support key messaging and work with external contributors to increase output and reach.

You will track content, social and SEO performance and help optimize resources against objectives and budget, while contributing to copy, articles, and video content.

Qualifications

• Associates’ degree in Marketing, Communications, English, Journalism or relevant field, or In lieu of education 2 years of relevant experience
• Strong MS Office skills with experience editing and refining presentation templates to ensure visual consistency and usability
• Basic understanding of social media platforms, content trends and digital marketing
• Strong visual design and layout skills
• Solid writing and editing ability for digital and print content
• Experience or interest in photography and/or video content creation
• Strong organizational skills and attention to detail
• Ability to manage multiple projects and meet deadlines in a collaborative environment
• Experience with social media analytics or scheduling tools (Preferred)
• Exposure to SEO or content optimization practices (Preferred)
• Familiarity with email marketing platforms (Preferred)
• Portfolio demonstrating a mix of design, digital content, writing and creative work (Preferred)

Responsibilities

• Assists with the development of content in line with the public engagement and communications strategy.
• Works with internal teams on the creation and execution of content to support key messaging.
• Collaborates with a team of external content contributors and distributors to enable us to increase our content output and reach.
• Tracks and measures our content, social and SEO programs and optimizes resources against objectives and budget.
• Contributes to the production of copy, original content articles, advertising, printed collateral in written or video format.
• Works with influencers and content creators to execute content on behalf of the client across external channels.
• Curates sharable and user-generated content and determines best suited platform for content.
• Tracks social analytics and metrics against KPIs and weekly report and insights.
• Collaborates with internal teams to optimize user experience.
• Identifies trends and insights to optimize user experience, budget, and performance.
• Supports email marketing platforms and distribution lists.
• Works with internal teams on creating content.
• Performs other duties as assigned.

Skills

MS Office

Writing & editing

Project management

Social media understanding

Photography/Video interest

Content strategy

Portfolio

Education

Associate degree in Marketing/Communications/English/Journalism or related field

Tools

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Job description

• Assists with the development of content in line with the public engagement and communications strategy.
• Works with internal teams on the creation and execution of content to support key messaging.
• Collaborates with a team of external content contributors and distributors to enable us to increase our content output and reach.
• Tracks and measures our content, social and SEO programs and optimizes resources against objectives and budget.
• Contributes to the production of copy, original content articles, advertising, printed collateral in written or video format.
• Works with influencers and content creators to execute content on behalf of the client across external channels.
• Curates sharable and user-generated content and determines best suited platform for content.
• Tracks social analytics and metrics against KPIs and weekly report and insights.
• Collaborates with internal teams to optimize user experience.
• Identifies trends and insights to optimize user experience, budget, and performance.
• Supports email marketing platforms and distribution lists.
• Works with internal teams on creating content.
• Performs other duties as assigned.

Requirements

• Associates’ degree in Marketing, Communications, English, Journalism or relevant field, or In lieu of education 2 years of relevant experience
• Working knowledge of Adobe Creative Suite, especially Illustrator, InDesign, Photoshop
• Strong Microsoft Office skills with experience editing and refining presentation templates to ensure visual consistency and usability
• Basic understanding of social media platforms, content trends and digital marketing
• Strong visual design and layout skills
• Solid writing and editing ability for digital and print content
• Experience or interest in photography and/or video content creation
• Strong organizational skills and attention to detail
• Ability to manage multiple projects and meet deadlines in a collaborative environment
• Experience with social media analytics or scheduling tools (Preferred)
• Exposure to SEO or content optimization practices (Preferred)
• Familiarity with email marketing platforms (Preferred)
• Portfolio demonstrating a mix of design, digital content, writing and creative work (Preferred)