Program Manager-Marketing

Northwestern Memorial Healthcare; Illinois; On-site; USD 90,000 - 130,000; Full time

Job summary

Northwestern Medicine is seeking a Program Manager, Marketing to lead complex marketing initiatives across the organization, collaborating with senior internal clients to drive strategy and measurable impact. The role supports the Director and marketing team, manages large projects and external vendors, briefs cross-functional teams, and ensures deliverables on scope, time, and budget.

Bachelor’s degree (or 4 years’ experience) and 5+ years in a relevant field are required; hospital marketing

Qualifications

• Bachelor’s degree or 4 years of equivalent experience.
• Minimum 5 years additional experience in a relevant field.
• Experience managing relationships with outside vendors.

Responsibilities

• Leads development of integrated marketing plans and/or complex marketing materials.
• Builds strong internal client relationships by anticipating and understanding client needs, delivering high quality plans and effectively managing feedback.
• Effectively manages outside vendors/suppliers and multi-functional groups.
• Able to effectively brief teams, divide and assign responsibilities, and ensure teams deliver on brief, time, and budget.

Skills

Vendor management

Stakeholder management

Cross-functional collaboration

Team coordination

Education

Bachelor’s degree or 4 years equivalent experience

Tools

Marketing tools

Job description

At Northwestern Medicine, every patient interaction makes a difference in cultivating a positive workplace. This patient-first approach is what sets us apart as a leader in the healthcare industry. As an integral part of our team, you'll have the opportunity to join our quest for better health care, no matter where you work within the Northwestern Medicine system. We pride ourselves on providing competitive benefits: from tuition reimbursement and loan forgiveness to 401(k) matching and lifecycle benefits, our goal is to take care of our employees. Ready to join our quest for better?

The Program Manager, Marketing reflects the mission, vision, and values of NM, adheres to the organization’s Code of Ethics and Corporate Compliance Program, and complies with all relevant policies, procedures, guidelines and all other regulatory and accreditation standards.

The Program Manager, Marketing is an experienced individual contributors. While they do not manage NM staff, they manage large projects and outside vendors. They work directly with senior internal clients. They report to a Program Director or Director.

The Program Manager, Marketing is responsible for supporting their Director and other Marketing team members within team/project objectives. They are an expert in their specific discipline and understands how their specific skills contribute for maximum impact. The Program Manager, Marketing knows current technology that is relevant to the position to optimize workflow and maximize output. They have strong communication skills, judgment and are able to lead multi-functional teams.

The Program Manager, Marketing supports the Director in the management and progression of key initiatives. They understand the scope and objectives of initiatives and delivers against those objectives. The Program Manager, Marketing is an experienced individual contributor. While they do not manage NM staff, they manage large high-level projects, multi-functional teams and a wide range of outside vendors. The Program Manager, Marketing work directly with senior internal clients. They help their director define the objectives and strategies that guide their team. Responsibilities include:

• Leads development of integrated marketing plans and/or complex marketing materials.
• Builds strong internal client relationships by anticipating and understanding client needs, delivering high quality plans and effectively managing feedback.
• Effectively manages outside vendors/suppliers and multi-functional groups.
• Able to effectively brief teams, divide and assign responsibilities, and ensure teams deliver on brief, time, and budget.

Required:

• Bachelor’s degree or 4 years of equivalent experience.
• Minimum 5 years additional experience in a relevant field.
• Experience managing relationships with outside vendors.

Preferred:

• Experience in healthcare marketing, preferably in a hospital setting, and/or agency experience.
• Experience managing direct reports/outside vendors.

Northwestern Medicine is an equal opportunity employer (disability, VETS) and does not discriminate in hiring or employment on the basis of age, sex, race, color, religion, national origin, gender identity, veteran status, disability, sexual orientation or any other protected status.

Background Check

Northwestern Medicine conducts a background check that includes criminal history on newly hired team members and, at times, internal transfers. If you are offered a position with us, you will be required to complete an authorization and disclosure form that gives Northwestern Medicine permission to run the background check. Results are evaluated on a case-by-case basis, and we follow all local, state, and federal laws, including the Illinois Health Care Worker Background Check Act.

Artificial Intelligence Disclosure

Artificial Intelligence (AI) tools may be used in some portions of the candidate review process for this position, however, all employment decisions will be made by a person.

Benefits

We offer a wide range of benefits that provide employees with tools and resources to improve their physical, emotional, and financial well-being while providing protection for unexpected life events. Please visit our Benefits section to learn more.

Sign-on Bonus Eligibility (if sign-on bonus offered for position):

Internal employees and rehires who left Northwestern Medicine within 1 year are not eligible for the sign on bonus. Exception: New graduate internal employees seeking their first licensed clinical position at NM may be eligible depending upon the job family.