Program Management Ld Analyst - Marketing - MUMBAI

Citi; New York (NY); Hybrid; USD 29,000 - 40,000; Full time

Job summary

Citi in Mumbai is seeking a Program Management Lead Analyst - Marketing to help shape and execute strategic marketing initiatives across channels. The role combines program management with marketing acumen to drive growth and customer engagement.

You will partner with internal teams, manage budgets, oversee approvals, and ensure risk compliance. A Bachelor's degree is required with 6–10 years of marketing experience in financial services; a Master's is preferred.

Qualifications

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Creative problem solving and sense of ownership.
• Solid communication, presentation and project management skills.
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Responsibilities

• Partners with internal teams to design and execute marketing campaigns to meet business goals.
• Collaborate with partners to drive acquisitions growth and customer engagement.
• Make decisions and recommendations based on analytics.
• Identify and manage issues to resolution.
• Assist with monthly budget reconciliation and marketing invoice processing.
• Manage internal legal and creative reviews and approvals for campaigns.
• Assess risk in business decisions, upholding Citi's reputation and regulatory compliance.

Skills

Marketing experience

Project management

Communication skills

Education

Bachelor’s/University degree

Master’s degree preferred

Job description

Program Management Ld Analyst - Marketing - MUMBAI

Location(s)

Mumbai, Maharashtra, India

Job Type

Hybrid

Discover your future at Citi

Working at Citi is far more than just a job. A career with us means joining a team of approximately 219,000 dedicated people from around the globe. At Citi, you'll have the opportunity to grow your career, give back to your community and make a real impact.

Job Overview

The Program Management Ld Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.

Responsibilities

• Partners with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals. Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues. Assesses for impacts and potential need for additional testing to ensure overall channel integrity.
• Collaborate with business partners to execute campaigns/initiatives that drive acquisitions growth and greater customer engagement.
• Make decisions and recommendations based on analytics.
• Identify and manage issues to resolution.
• Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
• Manage internal legal and creative reviews and approvals for marketing campaigns.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Creative problem solving and sense of ownership.
• Solid communication, presentation and project management skills.
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Education

• Bachelor’s/University degree, Master’s degree preferred

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