Product Vision Lead, MarketingOS & GTM Growth

McKinsey & Company; Boston (MA); On-site; USD 214,000 - 218,000; Full time

Job summary

McKinsey & Company in Boston seeks a Product Leader to define the MarketingOS vision, roadmap, and backlog, translating client insights into scalable product requirements. You will partner with client service teams for demos, pilots, and proposals, shaping go-to-market materials for MarketingOS.

You will own KPIs to measure adoption, client value, and roadmap impact, collaborating with engineering and solution architecture to balance speed-to-market with long-term scalability.

Qualifications

• 8+ years of experience in product management, digital product development, marketing technology, AI products, analytics products, or related fields.
• Experience owning product vision, roadmap, prioritization, and stakeholder alignment with scalable solutions.
• Strong client-facing skills supporting go-to-market, product demos, proposals, and pilots.
• Experience translating client needs and market signals into clear product requirements and roadmaps.
• Strong understanding of marketing tech, analytics, experimentation, and AI-enabled workflows.
• Experience collaborating with engineering and solution architects to define scalable, secure capabilities.

Responsibilities

• Define product vision, roadmap, and backlog for MarketingOS.
• Translate client feedback and market signals into clear requirements and priorities.
• Partner with client service teams to support conversations, demos, proposals, and pilots; shape GTM materials.
• Define KPIs to measure adoption, value, and roadmap impact.
• Lead cross-functional alignment across product, engineering, and solution architecture to codify learnings into repeatable capabilities.

Skills

Product management

Digital product development

Marketing technology

AI products

Analytics products

Go-to-market

Roadmap prioritization

Stakeholder alignment

Client-facing

Education

Degree in a relevant field

Job description

McKinsey & Company in Boston seeks a Product Leader to define the MarketingOS vision, roadmap, and backlog, translating client insights into scalable product requirements. You will partner with client service teams for demos, pilots, and proposals, shaping go-to-market materials for MarketingOS.

You will own KPIs to measure adoption, client value, and roadmap impact, collaborating with engineering and solution architecture to balance speed-to-market with long-term scalability.